Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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It's Pure Organic Herbal Hair Dye in Very Dark Brown 110g

Product ID: 47950504

Details

Brand
It's Pure
Colour
Very Dark
Hair type
All
Item form
Powder
Material Type Free
Ammonia Free
Material feature
Gluten Free

🌿Certified Organic Soil Assoc.

🧪Chemical-Free, Ammonia & PPD Free

🇬🇧UK-Blended, Fair Trade Herbs

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Description

🌿 Elevate your hair game with nature’s purest dark brown glow!

TAILORED TO YOU - Unique Very Dark Brown shade adapts to your natural hair for a personalized, authentic look.
PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free, vibrant color.
SUSTAINABLE ETHICAL - Crafted with fair trade, organic herbs from India, blended in the UK with advanced purity tech.
SENSITIVE SKIN FRIENDLY - Vegan, cruelty-free, gluten & chemical-free formula ideal for allergy-prone scalps.
HEALTHIER HAIR NATURALLY - Boosts shine & volume while restoring dry, damaged hair—ditch harsh chemicals forever.

It's Pure Organic Herbal Hair Dye in Very Dark Brown is a Soil Association certified, vegan, and cruelty-free henna-based powder that delivers a demi-permanent, natural dark brown color. Blended in the UK from fair trade, organic herbs, it enhances hair shine and volume while being free from ammonia, parabens, and PPD—perfect for sensitive skin and anyone seeking a chemical-free, sustainable hair dye solution.

Specifications

ASIN	B01EX1DNCS
ASIN	B01EX1DNCS
Benefits	Shine Enhancing
Best Sellers Rank	1,533 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Very Dark Brown
Container Type	Sachet
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	3.9 3.9 out of 5 stars (2,221)
Customer reviews	3.9 3.9 out of 5 stars (2,221)
Full Cure Time	24 Hours
Hair Color Permanence	Demi-Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Powder
Item Weight	141 Grams
Item model number	E0634
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0623
Material Features	Gluten Free, Natural, Organic
Material Type Free	Ammonia Free, Paraben Free, Paratoluenediamine Free
Model Number	E0634
Number of Items	1
Package Dimensions	14 x 7.4 x 5.8 cm; 141 g
Recommended Uses For Product	Darkening hairs (blonde to medium brown or gray)
Unit Count	110.0 gram

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