Question 1

Is this matcha ceremonial grade?

Accepted Answer

It's labelled "ceremonial grade" but take that with a pinch of salt because companies like to call their matcha ceremonial, even if it's not. There's no official process to determine what's ceremonial and what isn't, so you just have to take the company's word for it.

And technically, in Japan there's no such thing as "ceremonial matcha". We only call it that overseas. The Japanese grade matcha on its taste, colour, texture, when it was harvested, how it was stored, among other things. Matcha that was prepared a certain way will be used for drinking (we call it ceremonial grade). While other leaves that were harvested, stored and prepared differently will have different flavour/texture profiles and are better used in baking and cooking because of their bitterness (we call it culinary grade). But it's still matcha. It's not "lower quality", its from the same leaves, just harvested at different times and in different ways which gives it different characteristics. Think of it like chicken. You have normal chicken and corn-fed chicken. Fed differently which gives them a slightly different end result, but it's still chicken.

Sellers have taken advantage of the obsession over ceremonial grade. The Japanese will never ask if matcha is ceremonial. They will ask where it came from, how it was stored and when it was harvested, to determine whether it's drinking matcha or cooking matcha.

As for this brand, I'd say it's drinking matcha aka "ceremonial". Cooking matcha is distinctly more bitter, which this isn't.

Question 2

Hi I have just seen that Matcha tea should be radiation tested can you confirm this is the case? Thanks

Accepted Answer

Thanks for the question. Our matcha is grown over 1500km away for the Fukushima disaster and was therefore not affected. But under EU law every batch we purchase from our supplier is still tested for radioactivity before being deemed safe for human consumption.

Question 3

So it is NOT organic, right?

Accepted Answer

Yes that is correct. This product is not organic.

Question 4

How can you make a matcha latte with this?

Accepted Answer

My favourite matcha latte to make is a coconut matcha latte and I so simple to make. All you need to your milk of choice( I prefer and highly recommend alpro soy coconut for professionals, this gives such a good foam and tastes amazing with no need to add sugar!) 
I then heat up water make sure it’s not boiling and whisk the hot water into a teaspoon of matcha (make sure to whisk until there’s no clumps or lumps . Then add the whisked matcha to a glass of your heated up milk of choice. Really easy and you can add sugar or sweetener of choice but I prefer it without. Hope this helps, YouTube also has plenty of videos with matcha options!

ASIN	B00HNDSOCI
ASIN	B00HNDSOCI
Allergen Information	Contains: Gluten Free
Benefits	Increase Energy
Best Sellers Rank	3,836 in Grocery ( See Top 100 in Grocery ) 12 in Macha Tea
Brand Name	PureChimp
Caffeine Content Description	Low Caffeine
Container Type	Jar
Country of Origin	Japan
Country of origin	Japan
Customer Reviews	4.4 4.4 out of 5 stars (14,886)
Customer reviews	4.4 4.4 out of 5 stars (14,886)
Each Unit Count	1.0
Flavour	Matcha
Is discontinued by manufacturer	No
Item Dimensions	6 x 6 x 6 centimetres
Item Form	Powder
Item Highlight	Shade-grown, 100% pure green tea, for matcha lattes, teas and recipes, vegan, recyclable glass jar
Item Volume	1 Millilitres
Item Weight	50 Grams
Item model number	90982
Manufacturer	Pure Chimp
Manufacturer	Pure Chimp
Manufacturer Contact Information	PureChimp Ltd, Huntingdon Business Centre, 16 Blackstone Road, Huntingdon, Cambridgeshire, PE29 6EF.
Model Number	90982
Number of Items	1
Package Size Name	50g
Part Number	90982
Product Dimensions	6 x 6 x 6 cm; 50 g
Recommended Uses For Product	Natural caffeine and L-theanine.
Special Ingredients	Matcha
Speciality	Ceremonial Grade
Sweetness Description	Not Sweet
Tea Variety	Matcha
UPC	702811523999
Unit Count	50.0 gram

PureChimp Ceremonial Grade Matcha Powder 50g, Pure Green Tea for Lattes

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