IT Cosmetics Superhero Mascara, Volumises & Lengthens Lashes, Made with Biotin, Shade: Super Black

I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!

Arrived before the delivery date. Well packaged and therefore arrived in good condition. I was sceptical about the claims made about this mascara. However I was pleasantly surprised. It gives lashes volume and length and really makes a difference. I have sensitive eyes but it did not affect them. I often find mascara can make my eyes run but this was not the case with this product. It lasted all day without smudging. A bit pricey but worth it.

This mascara was recommended and I was slightly apprehensive about spending £21 for a mascara. On the first application, I realised it was worth every penny. The only mascara that has instantly lengthened the look of my sparse lashes (I'm nearly 60) I would highly recommend.

I love mascara - I like this one but after hearing great reviews - I am left feeling a little let down.

A mascara for dramatic effect!I do have fairly long eye lashes but the effect of this is pretty outstanding. Thicker and longer and easy to apply, I think this mascara is possibly the best I've used. However, I'm not using it for daytime...it is a night time look, for me at least. But then I'm a sensible mum of three so not looking for dramatic big eyes at work!

I bought one of these ages ago and it made my lashes long and thick even after one coat and my lashes are a bit sparse,however I couldn't get along with the curved brush,happy to see the brush is now straight which is much better,yes its pricey but more effective than any mascara ive bought before,very pleased with it!!!!

Not as good as used to be bit clumpy

Been using this mascara for a few years now and it is by far the best if you have thinning eyelashes. Gives fullness and length and is waterproof.

Bel effet comme tous les produits de cette marque

ParfaitTrès bon prix sur Amazon

I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase.

Mascara meraviglioso, super nero e volumizza tantissimo le ciglia. Di solito non si devono fare troppe passate, invece con questo più ne metti e meglio è. Lo uso da anni, assolutamente il top!!

IT cosmetics is easy to put on easy off. Not over greasy. Doesn't flake off after 20 hours