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🌱 Elevate your scalp care with pure, plant-powered luxury—because your hair deserves the best.
Theorie PURE Ultra Gentle Hypoallergenic Shampoo is a 27 fl oz fragrance-free, plant-based formula designed specifically for sensitive scalps. Powered by an aloe vera base and enriched with nourishing botanical oils like Argan, Marula, and Jojoba, it cleanses gently without sulfates, parabens, or synthetic dyes. Ideal for adults seeking a hypoallergenic, vegan shampoo that soothes irritation and supports healthy hair, all delivered in a convenient pump bottle.

















| ASIN | B0BC9TB4JP |
| Active Ingredients | aloe barbadensis leaf juice,ascorbic acid,betaine,carbomer,cetyl alcohol,chloride,glycerin,jojoba,marula oil,tocopherol,vitamin c,vitamin e |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #98,570 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,454 in Hair Shampoo |
| Brand | Theorie |
| Brand Name | Theorie |
| Customer Reviews | 4.3 out of 5 stars 405 Reviews |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Weight | 1.7 Pounds |
| Liquid Volume | 27 Fluid Ounces |
| Manufacturer | Theorie |
| Material Type Free | Fragrance Free |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested, Vegan |
| Product Benefits | Anti-Frizz |
| Recommended Uses For Product | Cleanse, Itchy Scalp, Psoriasis |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | All Hair Colors |
| UPC | 811843032703 |
| Unit Count | 27.00 Fluid Ounces |
T**A
Scent free and fragrance free!! Yayee!
No smell and no irritation!! Finally a product with no scent! I have hyper parosmia (super smeller) so most fragrances make me allergic or sensitive. The shampoo is a slight bit drying - but I have dry hair so it is good for an oily hair person! The conditioner is great - just a dime sized rub on each side and back of my medium length hair; then use a wide-tooth comb stepping away from running water comb through gently and rinse!! My hair comes out super clean and soft!!!! I highly recommend sensitive people give it a try!!!
S**N
Best stuff I love it
Great stuff I would purchase it again. I love this. It helps my scalp and it helps my skin and it also stops the itching so if I were you, I’d try to purchase it theory is the best stuff I noticed it on here on Amazon so I gave it a try and I don’t have the problems I used to have so if you need something really good and really good for your hair get theory
M**I
Accomplished my reason for choosing th
The shampoo helped my itching scalp! I did notice that shampoo leaves my hair rather soft. I did not use a conditioner so it must be shampoo. I plan to continue use of shampoo.
D**A
that the position that the pillow offer improves breathing and the quality and directions of sleep.
. the instructions and poition of how to improve your breathing and sleep has been significant and has improved the quality of my sleep. Try it. you will see for yoursel
J**J
No smell, no irritation!
I love this shampoo. Due to some medical stuff, I currently have a very sensitive scalp and ongoing skin issues. I tried to the Vanicream "free and clear" shampoo. It is supposed to not have a smell and it smells like coconut (a smell I hate) and just put a bunch of knots in my curly hair. I also tried the Vanicream conditioner, which did absolutely nothing, so I had to put a bunch of leave-in conditioner in my hair to be able to comb it, defeating the purpose of not using anything with fragrance (the Theorie conditioner has a similar problem, but is nowhere near as bad). That shampoo also made my scalp itch. This Theorie shampoo is great. I'm not sure what other reviewers meant by it not sudsing up (not a requirement to get hair clean), which it does. I also don't have to use it twice to feel like my hair is clean, even if I skip a day. Definitely recommend trying it, especially if less expensive stuff has not worked for you.
C**E
No added fragrance = bad smells
Got this as I have asthma and am being triggered lately by fragrances. I also had noticed that my skin is reacting to certain ingredients in products so was hoping this would help with that too. Daughter has eczema so we are all using this shampoo. Between this one and another, I’m observing that the downsides to this type of shampoo are: Leaves hair feeling dried out, lanky and oily the next day. We are having to wash hair every single day. That’s not ideal for wavy/curly hair. The smell of the shampoo is medicinal, like hospital soap? The other one we have smells and feels like glue. I guess fragrances that would normally be added are formulated to cover up that smell. By the next day your head smells funky. It’s like the fragrances in shampoo mask our human smells too, so with this shampoo we have lanky greasy hair by the next day and we smell like we don’t bathe even though we are having to wash our hair every day. Pros: the shampoo does not trigger my asthma or cause skin reactions Lathers up just fine A little goes a long ways, just add water.
D**O
satisfied
my wife has had minimal difficulties since beginning to use this product
R**N
Formula has changed
Please know the formula has changed, so anyone with allergies should check to make sure it is still safe for you. They have added citric acid to the shampoo and conditioner, and despite me contacting the company, they have not responded to let me know what the base is for the citric acid.
Trustpilot
2 weeks ago
1 month ago