ATTITUDE Fluoride-Free Whitening Toothpaste, Peppermint Flavor, Vegan & Cruelty-Free, Sugar-Free, Plant & Mineral-Based Ingredients, Clean Oral Care, 4.2 Oz

I’m really impressed with this whitening toothpaste. The peppermint flavor is refreshing without being overpowering, which makes for a pleasant brushing experience, especially first thing in the morning. It has a smooth texture and doesn’t feel gritty like some natural toothpastes. I love that it's made with clean ingredients, and it leaves my mouth feeling fresh and clean every time. I also appreciate that it’s whitening without harsh chemicals or fluoride, which is a win for anyone looking to simplify their oral care routine. Bonus points for the ewg-verification, eco-conscious packaging and cruelty-free formulation. At this price point, definitely a go-to natural toothpaste that gets the job done.

Founds this brand on the EWG for its non toxic ratings/score. Tastes good and works.

Love this toothpaste. Taste is good, I love that it has whitening in it as well. It also has hydroxyapatite and is fluoride free, which was the main reason I bought it. It does the job!

I don’t think this toothpaste was too bad for the value of money. It did seem effective in cleaning my teeth and the taste was not bad. My teeth felt clean, and the toothpaste quality was not bad, but it did not help any teeth sensitivity I probably will not use this brand again Just because it wasn’t as strong and didn’t seem as effective as the Himalayan boutique brand that I currently use for myself and my kids.

We used brand-name toothpaste for years before learning how many harmful ingredients they contain. As part of a bigger effort to reduce toxins in our personal care routine, we decided to give this one a try—especially since we’ve had great experiences with other Attitude products. Let me start by saying I really do like this toothpaste. That said, it took a few uses to adjust because it doesn’t foam like traditional toothpaste. But, like most changes, it just takes a little time. Now it feels totally normal. My mouth feels clean, my breath is fresh, and best of all, I’m no longer exposing myself to unnecessary chemicals. Definitely worth the switch.

Great taste and works well

Great toothpaste

I really liked the flavor and texture (I have sensory issues). Plus it made my breath smell great & my teeth feel so clean. Love the clean ingredients too!!!

Great product. Taste is fine. Feels much cleaner and better for my teeth than regular products. Last long. Bought it 8 months ago use twice a day and still going. 10/10

I’m really impressed with this toothpaste! It leaves my teeth feeling super clean and fresh without that harsh, burning sensation some whitening toothpastes have. The flavor is mild and pleasant, and it doesn’t foam excessively, which I actually prefer. After using it consistently, I’ve noticed my teeth looking brighter and smoother, with no sensitivity issues at all. I also love that it’s made with cleaner ingredients—great peace of mind for daily use.

I absolutely love this natural toothpaste! It leaves my mouth feeling clean, fresh, and healthy without any harsh chemicals. The flavor is mild but refreshing, and I really appreciate that it’s made with safe, natural ingredients I can trust. After using it daily, my teeth feel smooth, my breath stays fresh longer. It’s a perfect balance of effective cleaning power and gentle care. I’ll definitely keep this as my go-to toothpaste!

A real fresh feeling in your mouth and without the fluoride.

Great taste and cleanse well