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💜 Dare to be Purple AF — Color that cares and captivates!
Arctic Fox Purple AF is a 4 fl oz semi-permanent hair dye delivering a rich, vibrant purple that works on all hair colors. Made in the USA with 100% vegan, cruelty-free ingredients, it contains no peroxide, ammonia, or harmful chemicals, conditioning hair while coloring. With a quick 30-minute cure time and the ability to blend with other shades, it offers a customizable, long-lasting, and gentle hair color experience perfect for the conscious, style-savvy professional.



















| ASIN | B09HW2GN1C |
| Best Sellers Rank | #1,342 in Beauty ( See Top 100 in Beauty ) #11 in Semi-Permanent Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | PURPLE AF |
| Colour | PURPLE AF |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 2,242 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Dry |
| Hair type | Dry |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | BOINCA, INC |
| Manufacturer Part Number | 424 |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free |
| Model Number | 424 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Conditioning |
| Product benefits | Conditioning |
| Recommended Uses For Product | Hair coloring, Touch-ups |
| Set Name | Arctic Fox Purple AF |
| Suitable Hair Color | All Hair Colors |
| UPC | 810021110707 |
| Unit Count | 118 Milliliters |
M**I
it works on dark hair and doesn’t damage hair
I love this sooooo muchh!!! it shows up only in the sun if you have dark to golden brown hair like me but I did have bleached highlights which dyed so beautifully, It did not damage my hair at all it felt like a leave in conditioner but it did stain a lot my bathroom stained a lottt but it’s fine I like this so much so worth it if you want more of a vibrant color I’d recommend you use a developer or keep it on for more than two hours.
A**N
Love it!
Love the convenience of applying and results.
L**A
Best vivid hair dye ever
I use this over my natural hair (light brown with lots of grey) with brilliant results! I shampoo and dry my hair before applying it with a brush. I leave it on for as long as possible (hours usually because I lose track of time) then rinse and condition well because the product has lots of protein in and can be quite drying. The 4oz bottle is more than enough for shoulder length hair and I can get almost 3 applications out of the 8oz bottle (which is a lot better value) Colour fades at the roots quite quickly for me and for my friends who use it, but stays in the lengths for AGES. I last used this almost three months ago and my hair still has a purple tinge to it. Sticks well and looks really vibrant on my greys (like glittery highlights). I love how rich the colour is when it's freshly done. Washes easily off your bathroom, and is easy to get off your skin too. Will cause purple rivulets down your face and body in the shower durung first few washes, but that scrubs off. While its fresh, the colour does transfer to clothes/fabrics (like pillowcases) and to skin easily (hello purple neck and shoulders!) but again, it washes out easily and doesn't make permanent stains. Much better product than Manic Panic or XL Live colours...very VERY worth the price tag
S**A
انتبهوا للحجم هذا صغير بس اتس اوكي كفاني
مره تجنن اذا مترددين اشتروها عطول I love it sm it’s working with my hair 💕💕💕💕
M**E
Wow its finally here
I've been wanting to try this brand for a long time however the shipping costs to the Uk etc was just too much. When I saw this for £16 last month I snapped up this along with the blue. I was quite surprised by the smell it's very grapey and pigment and consistency looked promising. I tend to dye purple over my blue hair however have to go over my bleached roots a few times as it doesn't stick this gave a gorgeous colour and stuck a lot better. Really impressed will only say not sure about the black bottle its hard to tell how much is left!
S**S
Beautiful, vibrant colour
Pros - the colour is amazing & lasts longer than the permanent colours I've been using. Cons - it stains everything & the colour comes out for weeks! It doesn't cover greys. Despite the cons, I'm so happy with the colour that this is my go to hair dye.
S**N
Excellent
The Arctic Fox Semi-Permanent Hair Dye is a fantastic choice for anyone looking to add vibrant color to their hair without compromising on ethical values or hair health. This dye is vegan and cruelty-free, making it an excellent option for conscious consumers who want to avoid animal products and testing. Plus, it’s ammonia-free, which means it’s much gentler on your hair compared to traditional permanent dyes. One of the standout features of this product is its conditioning formula. It not only delivers bright, lasting color but also helps keep hair soft and healthy. Users often appreciate how smooth their hair feels after application, without the dryness or damage that can come with harsher dyes. Overall, Arctic Fox offers a vibrant, ethical, and hair-friendly coloring experience. It’s perfect for those wanting to experiment with new shades while maintaining healthy hair and supporting cruelty-free beauty. I would definitely recommend giving it a try if you’re seeking a semi-permanent dye that’s as kind to animals as it is to your hair.
Trustpilot
3 weeks ago
2 weeks ago