Ultra Fit Jr Brannock Device (children's)

I'll admit that I have a hard time feeling if my kid's toes are near the end of their shoes, so measuring them seems to be the only way I can get a good idea if they have outgrown their shoes or not. At the same time, I sometimes feel pressured to buy shoes if I take them into a children's shoe store to get measured. This tool allows me to easily measure their feet before we head out to the store in order to make sure that they haven't grown overnight on me. In order to get a truly accurate fit, it's more than just looking at the line where their longest toe ends up. There is also a device that you slide to the "ball" of the foot (behind the toes) that also gives a measurement - sometimes they aren't the same. Despite that, and the slide on the opposite side to determine the foot width, it's easy to use and for the $$ spent, I feel a bit better about being able to tell on my own if the kids need new shoes or not. It is made of plastic (so it's lightweight) but I also have to make sure that my 4 year old doesn't get his hands on it and start playing with it. It's not flimsy, but it's certainly not as durable as the metal ones that you often see in a shoe store.

For the price I expected metal but it functions well so far

This arrived a bit earlier which was nice. The device is sturdy and well made, and looks nice. I learned a lot about measuring a child's foot (or even an adult's foot) correctly in order to be able to purchase the right shoe size. I feel very confident that I will be much more successful in buying shoes for my grandchildren - just looking at their feet, it looks like they would wear the same size, but after reading the directions and explanation that came with the measuring device, I did measure both children and found to my surprise that they definitely do not wear the same size. I thought these were only available to stores that sold shoes, so I was very happily surprised to find this was available for home use. I recommend it especially if you have small children and can use it for several years. Mine are 4 and 6 but wear the same size in clothing and, as I said, just looking at their feet side-by-side, it looked like they should wear the same size shoe; now I know better!!

Works perfectly

I have 2 children that I planned to use this for - I should've bought this long ago. Its so convenient to be able to measure my children's feet at home! I shop online as much as possible to save time (time is at a premium at my house). You can use it to measure both left & right - but additionally it can be used to measure the width of your child's foot. It comes with directions for how to correctly use it, as many store employees do it incorrectly. FYI - This device is made of plastic, not metal. It is sturdy, good quality plastic and I'm sure it will last well beyond the time I'll need it.