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✨ Elevate your hair game with nature’s gold standard 🌟
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo is a 16oz sulfate-free, vegan shampoo clinically formulated with biotin, argan oil, and rare botanicals to reduce hair thinning, minimize breakage, and promote fuller, healthier-looking hair. Designed for fine or fragile hair, it nourishes the scalp while delivering lightweight volume and strength. Made in the USA in a renewable-energy facility, it offers a clean, eco-conscious hair care ritual trusted by thousands.







| ASIN | B00FH692PQ |
| Active Ingredients | Biotin, Herbal Proprietary Blend, Vitamin E, vitamin_e |
| Best Sellers Rank | #720 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in 3-in-1 Shampoo, Conditioner & Body Wash |
| Brand | PURA D'OR |
| Brand Name | PURA D'OR |
| Customer Reviews | 4.3 out of 5 stars 37,935 Reviews |
| Global Trade Identification Number | 00851615006105 |
| Hair Type | Thin |
| Item Form | Liquid |
| Item Type Name | Anti-Thinning |
| Item Weight | 1.2 pounds |
| Manufacturer | Vitals International Group |
| Manufacturer Part Number | 610 |
| Material Type Free | Sulfate Free, Paraben Free, Formaldehyde Free, Gluten Free, SLS Free, Silicone Free, Petroleum Free, Sodium Laureth Sulfate Free, Propylene Glycol Free, Phthalate Free Material Type Free Sulfate Free, Paraben Free, Formaldehyde Free, Gluten Free, SLS Free, Silicone Free, Petroleum Free, Sodium Laureth Sulfate Free, Propylene Glycol Free, Phthalate Free See more |
| Model Number | 610 |
| Number of Items | 1 |
| Package Size Name | 16 oz |
| Product Benefits | Strengthening, Thickening, Volumizing |
| Scent | Natural Earthy Scent |
| Scent Name | Natural Earthy Scent |
| Special Ingredients | Argan |
| UPC | 851615006105 |
| Unit Count | 16 Fluid Ounces |
J**E
Best my hair has ever felt!
Where has this shampoo been all my life? I was looking for something without Sodium Laurel Sulfate and tried this. It doesn't lather much, which I expected and is fine with me. My hair is natrually wavy with some frizz and texture (I'm blond color treated). It risnses out easily and feels clean without feeling stripped. I use my regular conditioner and curling cream, but my waves look SO MUCH BETTER! I have more curls and waves, my hair is smoother with less frizz and no brassiness to my blonde. I've only been using it about two weeks, and I wash my hair 2x3 times per week depending on activitiy. My hair feels thick and full, not heavy. It's too early to tell if it is helping it get thicker, but even if it doesn't, this is my new shampoo forever. I even got my husband using it.
K**H
A Staple in My Hair Care Routine for Years
I've been using **PURA D'OR Original Gold Label Anti-Thinning Shampoo** for a long time, and it's one of the few hair care products I've continued to repurchase. Consistency matters with hair care, and this shampoo has earned a permanent place in my routine. 🌿 **What I Loved:** * **Clinically tested** formula designed to support thinning hair * Enriched with **biotin, argan oil, and botanical extracts** * Cleanses thoroughly without leaving my scalp feeling dry * Hair feels healthier, stronger, and more manageable after regular use * Pleasant, natural scent that's not overpowering * Suitable for everyday use 💆 **Long-Term Experience:** After using this shampoo consistently over the years, I've noticed my hair looks fuller and healthier overall. While no shampoo can work miracles overnight, I appreciate that this one focuses on maintaining healthy hair and scalp rather than making unrealistic claims. 💡 **Pro Tip:** For the best results, be consistent. Give the shampoo a minute or two to sit on your scalp before rinsing, and pair it with a good conditioner to help keep your hair soft and manageable. 💰 **Value for Money:** Excellent. It's a premium shampoo, but the quality of the ingredients and the long-term results make it well worth the investment. **Bottom Line:** As a **long-time customer**, I can confidently say this shampoo has delivered consistent quality and noticeable results. If you're looking for a well-formulated shampoo to support healthier-looking, stronger hair, **PURA D'OR Gold Label** is an excellent choice and one I continue to trust. ⭐⭐⭐⭐⭐
L**O
Encouraging
I don't know yet if the hair is increasing but I do know for a fact that much less hair is falling out and I had my coworker mention that my hair looks a lot thicker. He asked what I am doing. I am combining this with nutrition because I know I was low in things like B12, D3 and Zinc and may well have also been low in biotin. I am also eating pumpkin seeds and 1 teaspoon of wheat germ (for spermidine because it has studies where people stopped shedding hair after 3 months) I added in a teaspoon of millet to my morning oats with my flaxseed, and wheat germ, because there is a study that hair gets thicker with millet. Something worked.
K**I
Great for aging/thinning hair
My husband & I have been using the PURA D'OR brand for years. It's SLS free, has DHT blocking ingredients, & is gentle on the hair and scalp. This particular "1.5 concentrated advanced therapy" shampoo has helped our hair thickness even more! This plus a quality collagen powder supplement have restored thickness to the point where one cannot see my scalp thru my hair anymore. BTW, the "1.5 concentrated" doesn't mean one must add water; it means there's 50% more of the herbs & DHT blocking ingredients. Also, if you don't like the "herby/earthy/piney" scent, don't worry bc it doesn't last beyond the shower.
S**.
Very Happy to Recommend this to Other Women!!!
UPDATE: FEBRUARY 12, 2017- My Two Year PURA D'OR Anniversary. Don't think I have ever stayed with one product for so long. It still is working for me!!! QUICK REVIEW: This shampoo helped regrow my postmenopausal (plus recent hysterectomy) thinning hair. It has no silicones (silicones clog pores) but you might need a no silicone conditoner for detangling afterwards. Use it faithfully for at least 3 months. Take before and after pictures to see how your hair is progressing. Read my full story when you have time. It will tell you how the first year went. Also, I have just purchased and left a review for Pura D'OR Deep Moisturizing Conditioner, which pairs nicely with the shampoo especially of you have dry, curly, or hard to comb out hair. It also is my pick if you are used to regular shampoo and conditoner because it will gives hair more "slip" but does not weigh it down. If you have hair that goes flat in one day (fine and oily) then go with the regular "blue label" conditioner. I am very impressed with all of these products. Please email me if you have questions and please like my review if it helped you. I PAID FULL PRICE AND WAS NOT COMPENSATED FOR MY REVIEW. I have no interest or affiliation with the manufacturer or seller. MY STORY: I was skeptical when I purchased this shampoo 3 months ago. So skeptical that I took a before and after picture to see if it was working. I had pretty full hair until I became of a certain age. Slowly I could see my hair thinning, especially in the front. I went to a dermatologist who told me there was not much I could do. I wanted to tell myself that it wasn't true but I would not only find hair all over the shower but everywhere else, too. As far as me, I shampoo daily and have for many years. This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering. You will probably need a conditioner afterwards as it appears to be very cleansing. I have colored hair and it did not strip the color. My hair now has body, much more shine and is noticeably thicker. I think you can see that by my before and after pictures. I hope you will give it a try before you give up on your hair. SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks. I do switch off with low poo shampoo or apple cider vinegar a few times a week also. Like many women, my hair feels dryer or oiler as the seasons and weather changes. Also, even with great products sometimes switching it up is good! By the way, it pays to stick with this shampoo exclusively for at least three months. It takes time for hair to grow and to see a difference. Hope the update can help someone who is agonizing over thinning hair. Picture: I am adding two pictures (3&4) taken today 7/3/2015. I am 6 months out from first using this shampoo and about 5 months out of using the Pura D'or conditioner, which I left a review for today. Finally. As you may notice I need a touch up and also I am holding my hair back tightly like the before picture. The last one is how I normally wear my hair today. No more shortie bangs to TRY to cover the bald spot (never works!) Any questions please ask. ONE YEAR UPDATE: I placed my first order of Pura d'or Gold Label on 1/7/2015. So, I am pretty close to using it for one year. I took a few pictures today. I don't know if I really have any improvement over the last 6 months, maybe a little. Certainly, I have much improvement over my very first picture. My hair was broken off and very sparse at least an inch or two in. My scalp looked red and a bit angry. My fine front hair is definately a little longer at this point and you can't see my scalp anymore. My hair dresser said my hair was overall a bit thicker in December. This is the first time she has said that and I ask her EVERY time!! I have gotten used to using this shampoo which has no silicones and makes your hair a bit tangled before conditioning. I was so used to the slickness of silicones that I figured that this shampoo was drying out my hair. It was not. I have learned that the silicones can build up and also lead to hairloss. So it is a reason to keep using this shampoo and conditioner or at least one that is silicone free. I do recommend trying the Pura d'or Conditioner. It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...]
H**N
Shampoo is great but dandruff gone worse
To be honest i started using this couple weeks ago. I really liked the texture and the smell. But when i use on my hair. They get rough after wash. Also I experienced more dandruff after using this in my hair. My hair dont fall that much after using that but dandruff grown alot more. Also for the price point this is expensive but still works. The only reason i am rating it three star because it increased my dandruff.
B**.
You will like it!
Love both the shampoo and conditioner in this product. It does help give my hair body.
K**E
Very pleased with this shampoo
I really like this. It smells good and leaves my hair slightly soft allowing me to use a little less conditioner. The texture of my hair feels so good when I'm finished blow drying. I have noticed less hair shedding since I started using it.
A**A
Primer día de uso
Muy buen champú totalmente natural. Me he realizado un transplante de pelo y cumple todas mis expectativas.
S**W
A good sulphate free shampoo for day to day use, but did not do it for me on hair growth
Bought it firstly because it is sulphate free & am looking for shampoos for hair growth. Used for 7-8 months daily. Washes very well, even for oily hair. Smells pleasant and gives my hair a little more volume and texture through out the day, just did not notice any hair growth. Did notice less hair fall though.
C**N
Vale il prezzo
Fantastico funziona davvero, notata una ricrescita dei capelli non solo accelerata ma anche nuovi capelli, infoltisce e aumenta la corposità! Non testato il che è un plus non da poco per chi ci tiene e sa quanto è difficile trovare in Italia prodotti non testati!
M**T
Suitable for dry hair
It is better than any other shampoo in the market
R**H
its magic
This isn't just a shampoo; it's magic. I highly recommend buying it—you won't regret it.
Trustpilot
2 weeks ago
2 weeks ago