Permanent Hair Dye, 2.0 Black, Ammonia-Free, 100ml | 100% grey coverage, vegan formula, shine complex for glossy hair, salon-created colour, easy root-to-tip application

I've finally found a hair dye that actually covers greys properly. I've tried so many before but they never seemed to last long or cover all the greys, but this one is different. It's got some sort of natural ingredients in it which means it doesn't damage my hair as much and leaves it feeling super soft and looking really shiny too. My wife has been using this dye for a while now and her hair looks amazing - it's like she just stepped out of the salon! The best part is, it's vegan and ammonia-free, so we feel better about using it on our hair.

This hair dye had equal good and bad points for me I’m not sure what to make of it. My hair is already dark (I bought black) but have sims grey strays. It covered some of them but not all- and I applied it really generously. The colour is a bit strange it is dark but has hues of a sort of brassy colour. Even when I was washing it out it just looked like slightly brown water not the usual loads of heavy colour. However, I did like that it doesn’t have that strong chemical smell of other box dyes. The dye wipes and protection cream both worked amazingly- the wipes even got up a drop that had landed on the floor which I was so happy about. The conditioner is lovely and smells gorgeous. I probably will buy it again because my hair is damaged and I felt this was a really light dye that’s probably not as bad for my hair, but when the greys get too noticeable again will probably have to do with a different brand.

i bought the black colour dye,,followed the instructions step by step,,my hair colour turned out the colour i wanted it black,covered all greys,very easy to use great product.also i had no reaction to this dye,like i have done with other brands.arrived well packaged and fast thank you

My friend is south American with very black hair with the odd grey and this made it a rich lustrous black.

Useful long lasting

Easy to use and smells nice. Didn't cover my very minimal greys so won't buy again.

I received excellent results with this product

The best at home hair dye kit I’ve used, the cream dye blocker is fabulous and I didn’t get get black stains left on my head.