100% PURE Fruit Pigmented Ultra Lengthening Mascara, Blueberry, 0.35oz, Blue Mascara for Natural Lash Extension, Long-lasting, Smudge-Proof, Clump-Free Lengthening - Blue

After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals. Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes. I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too. It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day. This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.

When I first tried this product I was thrilled by the way it went on so easily and worked miracles on lash length - definitely the best natural lash lengthener I've ever tried, and I've tried quite a few. The brush is straight (not curved as some) but the bristle lengths are designed to create a U curve, which makes catching those little eyelashes in the corners of your eyes an effortless affair. Hooray! But I was then promptly disappointed. I headed out on a long walk and came home to find that I had mascara all over my face - the dreaded panda look. People must have thought I was seriously tired with those black bags under my eyes! I nearly threw it out on the spot. Because throwing it out would be a waste though, I thought I'd keep it and use it around the house and for extra short excursions out. Lucky I did because one day I forgot to apply my usual moisturizer (100% baobab oil) and was thrilled to find that the product actually stayed in place this time. So what I do now is use a non-oil based moisturizer (usually just a toner and a serum of some sort) when I go out. The lengthening effect of this is good enough to make it worth altering my usual routine, which speaks volumes because I actually love my baobab oil. The other thing I like about this is the smell. Usually mascara smells pretty skanky. I've never really consciously noticed the smell but this one made me realise that all my previous mascaras have been quite awful. It's sweet and innocent and very feminine. No idea what it is that creates the smell but it sure beats what I've become accustomed to. Sometimes mascaras cause my eyes to get a slight itch through what I presume must be some kind of irritation. Not with this one. Not so far, that is. So again, it's a very pleasant product to use. This brand in general is a great brand and deserves your support. From the healthy ingredient lists to ecological packaging initiatives, this brand is definitely one to watch. So while I'd love to give this 5 stars, the fact that I have to be mindful not to mix it with oils is the reason for the missing star. That said, I haven't tried any other oils with it so can't comment there. Baobab is the only oil that doesn't cause me to break out, so I'm not so keen to experiment with others.

I'm going full on holistic vegan and I don't normally wear make up because of all the nasty chemicals in usual store brands in a Duane Reade or something. My friends ask that I spruce up my look whenever we go out to parties, so I found this baby! It smells SO good and NATURAL. The wand plus a business card with a curve cut into it make my lashes look BEAST. Sure, it runs, but it's all organic and it's a super rich formula. But it comes off with coconut, olive or almond oil on some gauze, super easy to wipe off. And it really honest-to-goodness stimulated my little eyelashes to grow fuller and longer! That had to be the best part about it, so now I can rock a bare face with amazing naturally long lashes thanks to this mascara! Never hurts to add it though! :))

I am so disappointed. I wanted to love this so much! I have a lot of skin issues, to include eczema on my eyes and have been trying to get away from harsh make up. This doesn’t aggravate my skin, but, within a few hours I have raccoon eyes. I even tried it with a mascara primer. Same result. Wish I could get a refund. I’ve worn it 4 times now, really hoping for a different result, but still have black eyes where it’s run. :(

I’m giving this mascara a mixed rating because of the quality of the one that was shipped. Perhaps I got an old batch, but the one that I received was much drier than the Black Tea mascara I’ve come to know and love. However, when it is fresh, it is by far my most beloved mascara. From the look, to the natural ingredients, to the non irritating formula, I would say this is a must have for anyone. When you first coat your lashes, the pigment provides a nice, dark gloss. It is not too goopy, and lashes have a natural looking lift; no spidery effect. I always get the black tea color, which pops against my brown eyes. I was looking for a formula that had all natural ingredients. I’m always worried about putting harmful things on or inside my body, and the last thing I wanted was bad stuff near my eyes. I didn’t have to worry about that though with this product. In fact, my normally sensitive eyes were unaffected by this mascara. I’ve also noticed my eyelashes grow more with this product. Taking off this mascara, my eyes don’t burn when some of the product gets in them, which reassured me of the products natural quality. The product shipped this time is not an accurate depiction of the amazing quality the product normally has.