Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Description

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Review: Envío en tiempo y forma - El libro llegó en perfectas condiciones y el dia que indicaba, muy buena compra Review: Good textbook with a lot of info - Used this as a textbook for a class on integrated marketing campaigns. Lots of good information. I was renting this book from the college but I liked it so much that I bought a copy to use as a reference.