BlanX's patented formula was developed by an Italian dentist in 1990, and was approved by the AMDI (Italian Dentists Association) in 1992. BlanX has become Europe's best-selling tooth whitener and the #1 choice of international dentists. The first natural toothpaste based on Arctic Moss. Use it daily, without risk of enamel abrasion, to restore the natural whiteness of your teeth and to help maintain healthy teeth and gums. Fights plaque. Contains fluoride for cavity protection.
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