Bright White Creme Lightener 15.9 Oz

Great product and i do bleach my hair at home and i reorder it every time i am close to running out

This stuff really does whiten your hair in one application. Even black box dye. no lie.

We love this lightener in our home. Our first purchase was in store so our 2nd purchase was here, sadly it came damaged. Not sellers fault so still giving this product 5⭐️s. My daughter has thick, Asian, curly (3a/3b) hair and we do the 2:1 develor:lightener ratio. We were scared of it damaging her hair the first time we ever bleached her hair so we only left it on for 30 minutes so it only lifted her hair to a light brown. But it after washing it did not feel damaging at all. No burning and gentle. I know its a rule not to bleach on top of bleach 😬 but when we did it again (2:1, 30 minutes) a month later, it came out platinum blonde. Honestly, it did damage it (not too terribly) 😂 so dont do it!

let me start by saying I’M NOT A HAIR PROFESSIONAL. However, I’ve been coloring my own hair for the last 15 years. My hair is naturally very dark brown almost black and currently my hair is light ash blonde. This is what I use to lighten my roots, it does not burn me as long as I do a 2:1 ratio developer and I use Ion sensitive scalp which I think is also great. I recommend this to anyone that has dark hair and wants to go blonde but do want to make clear I am by no means a professional and this is what works for my hair.

I’ve been using this product for years and it continues to be a superior bleaching product. I’m naturally a dirty blonde and this stuff works phenomenally to get my hair white. If you use a developer above 20, I recommend putting some coconut oil on your scalp to protect it. definitely follow up with a good purple toner, joico bubble shampoo seems to be the best continuously good quality product. I found so far for toning my hair.

I totally recommend this bleach to anyone!!!! My hair had patches of all different types of color including blue and I used this bleach with developer ion 30 and it removed ALL THE COLOR COMPLETELY and I was able to dye my hair at ease. The smell was not strong either and it didn’t damage my hair at all or make it fall out! I love this and out of all the bleaching I done in my life this one is by far a fav of mine!!! :-)

I used this three times in the span of 4 days (I know, I know) BUT it was nowhere near as damaging as I expected. I did 2 bleaches and one bleach bath and it lifted SO WELL. I probably could've left it on longer the first time and eliminated the need for a 2nd round, but I was nervous. This left my hair soft and manageable, with minimal damage. This is the only bleaching product I'll use from now on.

i love this brand of bleach but my bottle came damaged and had to reorder another bottle to pit it in