Semi Permanent Hair Color - Vegan and Cruelty-Free Purple Hair Dye - 4 Fl Oz - 114 Violet Gem (Pack of 2)

I love the colour!! I got Violet Gem and it's a beautiful purple. The processing time is impressively short, and the scent is kind of like a somewhat fruity energy drink so it isn't bad. I used a plastic bag and hair dryer to help with the processing. It didn't stain my skin, and it looks gorgeous. My hair before was faded from blue from a permanent box dye, which might have affected the resulting colour. Either way I'm very happy!

i can’t speak on the longevity yet since i just used it on tuesday. that being said it is so pigmented !! the color payoff is crazy - one of the best i’ve used. the texture is like gel so it glides very nicely and mixes well w other hair dyes (i mixed in lunar tides magic salem to tone down the brightness). however, the smell is SO SO SO strong. i am very sensitive to scent and the smell gave me a migraine :( ima still use it tho cuz the color is so vibrant and gorg

I love this hair dye brand! I have used several shades from the line, but the blue shades are especially amazing! Most traditional blue hair dyes quickly fade to a green hue, this brand never faded green and the color stayed vibrant for a long time. The dye itself doesn’t smell bad and comes with enough for a full head application. I highly recommend.

My son liked the way the color came out.

I had previously bought the color platinum or silver, I forget. Anyway I left it on for about 30 minutes the first time and 45 the 2nd, it didn’t do much. I heard other people say they needed to leave it on virgin hair a lot longer so this color I left on 4 hours and I think they could see me from the space station, it really took. It’s faded slowly over about 4 weeks, it’s almost gone though i only wash my hair about twice a week & just wet it down other days, it’s a bit unruly and dry. It didn’t damage my hair at all. It’s temporary so have fun with it and cheaper than other brands.