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For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Review: A Very Handy Resource - This is an excellent resource for historical fiction writers. Plenty of pictures of ordinary clothes, not high-fashion, and their prices. An easy to use and convenient reference! Review: Beautiful book - I love this book
| Best Sellers Rank | #1,057,272 in Books ( See Top 100 in Books ) #21 in Antique & Collectible Textiles & Costumes #52 in Antique & Collectible Magazines & Newspapers #95 in Style & Clothing |
| Customer Reviews | 4.7 out of 5 stars 207 Reviews |
E**5
A Very Handy Resource
This is an excellent resource for historical fiction writers. Plenty of pictures of ordinary clothes, not high-fashion, and their prices. An easy to use and convenient reference!
S**N
Beautiful book
I love this book
C**M
It's the Sears catalog
The Sears catalog is a guide, overview but also what mainstream America bought and wore for a good part of the 20th century. In this case, the 1930s -which has been overlooked fashion wise - is shown. You can definitely see how Sears was heavily influenced by cinema or maybe it would be fair to say vice versa. Anyone looking for era thinking and fashion, this is a good illustration.
S**E
Useful and enjoyable reference
This is the first book from this series I obtained. It is a useful reference tool not only for the major pieces of clothing but also how accessories were used and placed. (It's not always easy to figure out those crazy 30s hats!). The descriptions, being authentic to the time, are delightful as well. My only complaint, which is really more wishful thinking, is that the book could be a bit longer. However, no major clothing/accessory category was left out.
D**Y
The Last Decade of Elegance
The Last Decade Of Elegance: Everyday Fashions Of The Thirties: As Pictured In Sears Catalogs This book depicts the clothes of everyday people as opposed to high fashion. But it gives you some idea of the elegance of the fashion world in those days, Coco Chanel vs Elsa Shaparelli, etc and so forth. The middle-aged women of the 1930's were the debutantes of 1915 during the First World War when ladies' fashion began to suffer its greatest change in all of history --- the transformation of the long dress into baring the knee and the lower leg to all the world. They yearned for the peacefulness and order of the Edwardian era and tried to recreated it in the elegance of the clothes of the 30's which were also less innocent and far more sophisticated than the fashions of 1915. Since the the 1930's even the memory of such sophistication and utter femininity has faded into the ever far distant past. by Linda Cargill, author of Key to Lawrence.
J**T
....back in time.
This wonderful compilation of clothing and accessories available at Sears in the 1930's makes me want to go back in time. The book is very well thought out. Showing the clothing year by year was a great idea. We own a 1939 Packard automobile and enjoy wearing vintage clothing when we participate in antique car tours. I bought the book to get ideas for making a dress or two that would depict the era. This book gave me more than I expected. If you're looking for clothing ideas for men or women, or if you just like reminiscing, you will enjoy "Everyday Fashions of the Thirties".
S**N
Great photos and illustrations
I love this book; received it in great condition. I look at the photos and illustrations for hours. Its an excellent resource for some of the artwork I'm doing currently. Its mostly women's fashion but there are still quite a few good pages of men's and children's fashions as well.
L**S
This company has good practices
very excellent protection / shipping. Lovely condition of book
J**.
Correcto
Está muy bien si no tienes ninguna documentación más al respecto pero cuando ya tienes te queda un poquito corto. Echo en falta que las ilustraciones o por lo menos algunas de ellas sean a color
A**Y
Quite the Thing!
I bought this book on the recommendation of a friend, as I needed a reference for everyday 1930's clothing; what people actually wore, Not only did it provide that insight, I also found it endlessly fascinating just to browse, despite being a man (pardon the stereotyping!). It is clearly laid out and structured by year, so it is easy to see changes in fashion and prices. It covers everything from underwear to accessories, coats and hats. Thoroughly recommended.
B**E
Histoire illustrée de la mode des années 30
Très intéressant de voir ces images provenant des catalogues de prêt-à-porter. Une muséologue a fait le tri et choisit les pièces les plus représentatives. En préface, elle explique aussi le contexte socio-économique de la décennie. Les pages de catalogues sont reproduites intégralement, avec les prix et tout. C'est très intéressant. On plonge dans l'histoire!
B**.
super
Sehr gutes Arbeitsmaterial. Mal nicht nur Abendmode, sondern sehr viele schöne Anregungen aus der Alltagsmode der Zeit. Danke für gute Zusammenarbeit!
P**A
Uno spaccato di storia del costume
Indispensabile libro per gli appassionati di storia del costume. Equiparabile al nostro vecchio Postalmarket, racchiude il meglio di vecchi numeri di un catalogo di vendita per corrispondenza di abbigliamento e accessori americano di quegli anni. Ottimo riferimento per costumiste cinematografiche.
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