L'Oréal Paris Excellence Universal Nudes Hair Colour, Ammonia-Free, Micro-Keratine, Triple Care, 100% Grey Coverage, Radiance Boosting, 8U Universal Light Blonde

I've been using L'Oreal brand hair color for YEARS - and honestly I find coloring my hair at home to be a far better solution sometimes than going to a salon for various reasons - chiefly the fact that my white roots grow out far too fast!! I used the level 6U Universal Dark Blonde. It went on very evenly, was easy to use and didn't smell too bad. I did note that this product seemed to take longer to develop/oxidize than other hair colors I have used, so you may want to build in an extra 30 mins to your hair color routine depending on your required results. Now I will say - I am in my mid-40s and I have gone SHOCKING WHITE over most of the top of my head and around my temples. Like - not salt-and-pepper, not grey - PURE WHITE. I am still learning how to care for this hair of mine now that I have lost almost all my pigment. I am learning that white hair is (apparently) actually translucent/hollow - and, as such, hair color doesn't have anything to work with inside the hair shaft. This is one reason I chose the 6U/Universal Nudes range of color by L'Oreal - they are reported to be of the shade of color that has a chance of sticking to white hair. I would say that the next time I color my hair, I do believe that I have exhausted the extent to which a Level 6 color will manage my white. Unfortunately, I am going to have to go down to a Level 5 next time, as a "dark blonde" color just is NOT going to cut it covering pure snow shite hair. Sighhhhh. Ah well. You live and learn! As an aside - this box color also comes with a really, REALLY nice shampoo and conditioner for after coloring. I appreciate that in a hair color product and I will be buying this again (albeit in a darker color!!). If you’re looking for a very good at-home box dye that will be kind to your hair - this would be one of my first choices!!

Ever since l'oreal discontinued their preference hair dye in 6.45 Brooklyn (whyyy?) I've been searching for an alternative. It's hard to find an auburn shade that is more red-toned than ginger-toned without going full, vibrant red. This one was a bit more expensive and I couldn't find many reviews, but decided to risk it as I really liked the colour on the box examples. Honestly, I prefer it even to the original preference line. It has a genuinely pleasant smell (no chemical ammonia smell!), I love that it comes with an after-dye shampoo as well as conditioner, and the comb attachment for the bottle is a gamechanger. The colour is definitely a bit deeper and more vibrant than the brooklyn auburn (especially for the first few washes), but it still really looks good and near-natural on my pasty cool skin tone. I don't often write reviews, but for anyone looking for a similarly warm-toned alternative to 6.45- this is an amazing option! I really hope they don't continue this one!

Great colorant works wonders my fave , gentle on hair , no bad rubbish in it , hair colour lush , hair soft easy to use and quick

Hair came out in good condition and shiny with excellent grey coverage. Colour not as expected Light brown came out very dark brown going to try 2 shades lighter next time.

Wow what a difference this has made. My hair is softer and no frizz and the colour is absolutely perfect.

A bit dark until first wash then beautiful

As I waited for this hair dye to work its magic on my greying hair, I decided to order a few bits from Amazon and then read the reviews for the dye. I usually have L'oreal light brown hair dye on subscription but as I was told it was unavailable at present I decided to make a one off purchase of what I thought was the same thing although the picture on the front was of a different woman. Light brown permanent hair dye - same right ? Er no ! I wish I had read the reviews first. It looked different (the box), had a different consistency and then I realised it did not contain any ammonia which I regarded as a win. I followed the instructions to the letter and my light brown/grey hair is now jet black and I look like a fortune teller ! I am very unhappy to put it mildly and see that others have experienced this too, so please do not use this dye if you want to be assured of your regular colour ! Never again. This company should be ashamed of themselves. One star is being generous !

Didn't really work aswell as I thought it would, bought a semi permanent to go over the top cause it just wasn't what I was after. Nice natural tone though if someone is looking for a refresh