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🥩 Elevate your protein game with clean, grass-fed power that fuels your hustle.
Equip Foods Prime Protein Powder is a clean, grass-fed beef protein isolate delivering 21g of bioavailable protein per serving. Designed for paleo, keto, and carnivore diets, it contains zero added sugars, dairy, soy, or gluten. Enhanced with collagen and essential micronutrients, it supports muscle repair and recovery. Available in 8 naturally sweetened, dessert-inspired flavors, this third-party tested powder offers 30 servings of pure, nutrient-dense protein to fuel your active lifestyle.



















| ASIN | B01M2Y1NN8 |
| Age Range Description | Adult |
| Allergen Information | Dairy Free, Lactose Free |
| Best Sellers Rank | #870 in Health & Household ( See Top 100 in Health & Household ) #3 in Sports Nutrition Protein Powder Blends |
| Brand | Equip |
| Brand Name | Equip |
| Customer Reviews | 4.0 out of 5 stars 1,593 Reviews |
| Diet Type | Paleo |
| Flavor | Vanilla |
| Item Dimensions | 8 x 3 x 12 inches |
| Item Nype Name | Powder |
| Item Weight | 1.67 Pounds |
| Manufacturer | Equip |
| Manufacturer Part Number | mhhafd-936 |
| Material Type Free | No Artificial Sweeteners |
| Model Number | mhhafd-936 |
| Number of Items | 1 |
| Package Type Name | Pouch |
| Product Benefits | Repair Tissue |
| Protein Source | Beef |
| Recommended Uses For Product | Post-Workout |
| Servings per Container | 30 |
| Supplement Formulation | Individual Supplement |
| Total Servings Per Container | 30 |
| UPC | 850020087037 |
| Unit Count | 26.72 Ounce |
M**E
Great protein powder for smoothies
There are so many mid reviews on this protein powder, Idk why! It is pretty strong vanilla smell and flavor but the ingredients are incredible and I blended it into a smoothie with some berries and it tastes like a milkshake (even with unsweetened Keifer added you can’t taste it at all). I don’t personally mix the powder with plain liquid though so I can’t comment on that. Great option if you are avoiding whey but don’t like the grainy texture of plant based options.
M**5
Best Protein
This vanilla protein powder has quickly become a staple in my daily routine. The flavor is smooth and not overly sweet, which makes it easy to mix with water, milk, or in smoothies. It blends well without leaving clumps, and the texture is creamy without feeling heavy. I’ve noticed it’s gentle on my stomach compared to other protein powders I’ve tried. The quality of ingredients feels solid, and it keeps me full and energized after workouts. Overall, a great option if you’re looking for a clean, reliable vanilla protein.
N**A
Great protein powder!
I am absolutely amazed! This stuff blends so well, so quickly. There’s no gritty taste, smooth as silk. The vanilla flavor is delicious. You would not know that it was made from beef, there’s no beef or gamey flavor at all. No stomach issues, no bloating. Expensive? Yes, but for me worth every penny!
M**R
Worst protein powder I’ve tried!
Okay so I want to start by saying that I am a very optimistic/positive person by nature so it takes a lot for me to write a negative review. BUT I feel that it’s necessary because of the overall good rating on this protein powder and I want people to know that there are more opinions out there on this. I used to drink the Gold Standard vanilla whey, have tried a pea protein one… and on my quest to have more natural ingredients in my life, I recently tried NAKED and then Prime Equip. I was so excited to try this one because I’d heard good things and I love the simplicity of the ingredients. The package arrives on my porch, and I’m so excited so I run out and grab it and tear open the package. The smell is overwhelming. It’s smells like vanilla cake batter but like a very chemically processed smell along with it. I wasn’t going to judge solely off smell though. So I put some in a glass with milk and used my handheld frother to mix it up. HOW do people get this mixed in? It’s sticky on your hands/everything it touches, and it doesn’t break down in a blender bottle or with a frother. Which is a huge convenience factor for me. It’s super chunky and after it’s mixed in (even with the nutribullet, which is what I would recommend), it separates to the top and gets chunky again. I’m so disappointed. I got the chocolate and the vanilla, and the chocolate taste is better than the vanilla (which just tastes like straight chemicals I don’t know how). But they’re both pretty bad. For the price of these, it’s a real bummer that you can’t return them. A sample packet would be nice to be able to taste test in future but overall I’m really disappointed and would not recommend this protein powder.
S**A
Good ingredients
Great ingredients! It’s too sweet for in coffee. Today I tried it in a shake and it was perfect. I blended with ware and frozen strawberries. Delicious! No stomach upset.
N**I
Delicious High Quality Protein
Delicious high quality protein that fits right into my carnivore diet. I bought the vanilla with stevia- it’s got a coconut vanilla flavor (to me), but I love it. It mixes great, not chalky or weird texture at all. Tastes like a yummy milkshake. I’ll be buying the chocolate next.
J**.
Top tier
I’ve tried a lot of protein powders, but Equip’s Prime Protein in Vanilla has really set itself apart. It’s made with beef isolate instead of whey, which means it’s much easier on my stomach—no bloating, no heaviness, and it digests cleanly after workouts. The vanilla flavor is smooth, not overly sweet, and mixes well with just about anything—water, almond milk, or blended into a smoothie. I especially like that it doesn’t have that chalky texture you find in a lot of protein powders. It’s versatile enough to use post-training or even for baking high-protein snacks. From a performance standpoint, it gives me exactly what I need—high-quality protein that supports muscle recovery, strength, and lean muscle growth without any junk ingredients. I also really value Equip’s transparency in sourcing: clean, grass-fed beef protein with no fillers, gums, or artificial flavors. As a hybrid athlete balancing HYROX, CrossFit, and endurance work, recovery is everything. Equip Prime Protein has become a daily staple for me, and I genuinely notice the difference in how I feel and perform. If you’re looking for a clean, great-tasting protein that’s easy to digest, the vanilla Prime Protein is a no-brainer.
L**U
Just ok taste
Great, clean ingredients, just kinda bland
K**L
Great
Simple clean and tastes fabulous
G**R
Clean protein with no additions or fillers
This is rich in collagen as it’s naturally derived out of beef. You get the complete protein profile of all amino acids and nitrogen to lean out and build a dense muscle. I preferred chocolate flavour but vanilla is also not that bad.
Trustpilot
2 months ago
1 month ago