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✨ Glow on, camera-ready, all day long!
Wet n Wild's Photo Focus Dewy Foundation is a lightweight, hydrating liquid foundation designed for normal to dry skin. Tested under 7 different lighting conditions, it delivers a radiant, buildable coverage that minimizes pores and prevents flashback with oxidation-resistant pigments. Dermatologist tested and available in 20 vegan shades, it offers long-lasting, natural-looking wear that transitions seamlessly from day to night.


























| ASIN | B086CJ3ZNN |
| Age Range Description | Adult |
| Benefits | Long-lasting coverage and proper result |
| Best Sellers Rank | 5,523 in Beauty ( See Top 100 in Beauty ) 64 in Face Foundations |
| Brand Name | Wet n Wild |
| Colour | Nude Ivory |
| Container Type | Bottle |
| Country Of Origin | Mexico |
| Coverage | Light |
| Customer Reviews | 4.3 out of 5 stars 2,067 Reviews |
| Finish Type | Dewy |
| Item Dimensions | 38 x 33 x 93 millimetres |
| Item Form | Liquid |
| Item Type Name | Photofocus Foundation Dewy Nude Ivory |
| Item Weight | 0.02 Kilograms |
| Item form | Liquid |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 1111520E |
| Material Type Free | Aluminium Free |
| Model Number | 1111520E |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Bottle |
| Recommended Uses For Product | Indoor |
| Recommended uses for product | Indoor |
| Skin Tone | Ivoro |
| Skin Type | Normal, Dry |
| Skin type | Normal, Dry |
| Special Features | Dermatologist Tested, Fade Resistant, Lightweight, Long Lasting |
| Specialty | natural |
| UPC | 077802116024 |
| Unit Count | 30.0 millilitre |
B**3
Flawless & affordable
This is hands down the most affordable foundation. It appears thin on application, but blending it in with a damp beauty sponge leaves a skin like finish and a little goes a long way. Although dewy it blends nice with other products and after powder and setting spray it looks more matte although natural. I tried their Matte equivalent but this is my favourite. Don’t be tempted to put lots on to give a thicker layer as it settles down with a small amount. I have dry skin around zone & this applies nicely. This is even better than high end brands. I will buy again.
L**A
Best foundation I’ve used
I honestly can’t believe this is a drugstore foundation. It’s hands down the best one I’ve ever used—better than several high-end brands I’ve tried over the years! The coverage is flawless, it blends like a dream, and it lasts all day without going cakey or patchy. It gives me that smooth, natural finish while still evening out my skin tone perfectly. I’ve had so many compliments on my skin since I started using it, and no one can believe it’s not a luxury brand. Plus, it doesn’t clog my pores or feel heavy—just a comfortable, breathable formula that wears beautifully. If you’re on the fence, try it. You’ll be shocked at how good it is for the price. Total holy grail status!
A**R
Pleasantly Surprised!
Pleasantly surprised! I normally buy the matte version but decided to try this dewy one and was pleasantly surprised. It feels really light on the skin with buildable coverage, and gives a fresh, glowing finish without looking oily. It blends in nicely and lasts well through the day. Great value for money and I love that it’s vegan too – I’ll definitely keep this in my makeup bag alongside the matte.
M**Y
Excellent value
Lovely Foundation. Evens my skin out and makes it feel velvety. I would advise putting it on with a brush.
I**L
Choose shade carefully to match your skin !
Nice stuff but make sure you get the right shade ! V good price for good coverage !
S**R
Gorgeous finish. Worth buying!
When i say I have been looking for a foundation that matches my skin, isn't cakey and gives a soft glow for years i mean it! This was purchased on a whim as I couldn't get to the shops and it is fabulous. Definitely worth risking less than a tenner on. It builds, it's soft but with nice coverage, it has a subtle glow and feels light. Really impressed. Give it a go.
S**A
Best foundation
I don't usually write reviews, but this foundation deserves 5*. I have mature skin with red blemishes and freckles. I wanted something light and dewy, but at the same time enough coverage. Wet n wild delivered it all. I look fresh, glowy, with even skin colour. The shade match my skin perfectly. So worth for that rice. My skin feels hydrated. It's my favourite foundation now.
M**A
Terrible performance
I’m really disappointed with this foundation. While the consistency is nice and thick and the packaging is convenient, those are the only positives. Once applied, the shade Soft Beige turns much darker on the skin and immediately settles into every wrinkle and fine line. It has almost zero coverage, offers no shine control, and doesn't stay in place, it constantly transfers and stains my clothes. Save your money.
L**Z
Mismo color diferente tono
Muy bien producto... Con una difencia de tono entre el matte y el lumineux y es el mismo tono 🤔
B**L
Foundation
Good
O**I
Ottimo!
Uso questo fondotinta da circa 2 anni e mi trovo benissimo. Mi trucco la mattina presto e quando la sera torno a casa é ancora perfetto! Tra l'altro é molto conveniente e la confezione é praticissima. Si può usare anche semplicemente come correttore.... meglio di così...
L**A
For me it's a no no
it accentuates the pimples, underlines the eye bags, leaves a mask patchy layer and it accentuates the dry spots in my face skin. I've bought it (and returned) because I tried the luminous silk by Armani and wanted to try the """dupe version""" ... not similar at all
A**O
Perfecta fundición
Acabado bueno y duradero
Trustpilot
2 weeks ago
2 days ago