Bard Press (TX) Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

I wish I had paid more attention to this book when I first read it as a business owner. I missed the secrets that now seem so obvious to me as a Wizard of Ads partner. I use these secrets daily to help the business owners I work with grow their businesses. It is definitely in my top ten marketing books list.

Hey Roy Williams, where are the "Secret Formulas" to the Wizard of Ads? After reading the first book by Roy H. Williams (The Wizard of Ads) I needed to know more and my mind was asking more questions than ever. Take me in depth Roy. Show me the behind the scenes things and reveal to me "how Broca works", show me how to "See my customer Real" and help me to explore how "Second-Hand Knowledge" works. If you're into Sales, Marketing, Advertising or Business you want to know more than the details of how to run a business but more importantly you need to know how to inspire a customer to stay with you. As one great thinker said the only reason why we are in business is to keep or maintain a customer. So do words have energy? And if they do how do I use them in an ethical way that helps my customers appreciate my sincere disire to take good care of them? Roy H. Williams shows us how to do this through 100 new stories that show you more in-depth SECRETS. The real Formulas for how things work psychologically, physiologically, emotionalogically and spiritualogically. The last two words I created after much meditation on Roys overall methodology. The Secret Path to miraculous Ads is included in this follow-up where Roy reveals the styles of writing that limit reaching the emotional state of the customer. He breaks it down into three writing styles...Journalism, Creative Writing, and Poetry/lyricism. The last having the most powerful effect by far on your customers most unique way to receive new information. Whatever you're looking to gain from a benefical stand point is here. This book is a great follow-up book to The Wizard of Ads. I'm still using Secret Formulas...re-reading it and practicing the Secret Formulas. Is there anything else I can do for you? Your Servant, Deremiah, *CPE

Sometimes the stuff written "in the olden days" is full of WISDOM that can be extrapolated for today's marketing plan. That's what I found in these three books and now I have my own copies, no more borrowing from others!

I have owned each of the books in this series several times. I have given away several to business associates and friends. Common sense information that stands the test of time.

Anyone who works in any type of marketing should read this book. If you know someone in marketing, it would be a great gift!