Keratin Permanent Hair Dye Cream, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

LOVE LOVE LOVE LOVE LOVE the Schwafzkopf line of products! This is my FAVORITE color and I can NEVER find it in person, at ANY store! So I am SUPER GRATEFUL that Schwarzkopf has a shop set up here so I can get this when I need it, and also to Amazon for getting them to me on time, with care and with super friendly and helpful service!! With that said....more about thus FANTASTIC brand, INCREDIBLE and FABULOUS color!! I loe Schwarzkopf because thwy make quality product, carw about their customers and because of those two VERY important factors- they put their ALL into ALL of their products! This Precious Praline color of the Schwarzkoph Keratin Color Permanent line is just BEYOND amazing! It NEVER damages my hair, unlikw EVERY other brand of boxed hair color Ive use over several decades. In fact- it HELPS keep my hair HEALTHY, SHINY, SILKY SMOOTH and somehow still remains looking SO natural! Their ingredients are superb as well. I have VERY senstive skin- including scalp- and I have dont have ANY negavtive reactions to their products! Their products are also made with cruelty-free and animal-free ingredientsand practices which just makes me love them more! This product is SUPER SIMPLE to use- from multi-language step-by-step instuctions, to only a few steps to mix together and even doing the application to myself is super easy! I ADORE the Keratin treatment in this product, the added pre-dye application hair protectant and the conditioner that are also included in this product! Not to mention- you CANNOT beat the price! Anyways- I think Ive "fan-girled" enough lol...but in all seriousness- if youre looking for an INCREDIBLE quality product, from an AMAZING company/brand and for yoir hair to come out looking like you just visited a salon....BUY THIS PRODUCT!

I am impressed. This permanent hair dye delivers beautiful, rich color and a true salon-quality experience right at home. The shade 4.0 Cappuccino matched the model photo exactly—no surprises, just the warm, dimensional tone I was hoping for. The scent alone feels elevated; it has that recognizable high-end beauty salon aroma you find in a salon in Beverly Hills. Results exceeded my expectations in every way. Color payoff, coverage, and overall finish were outstanding. Highly recommended if you want professional-looking results without the salon price tag.

After trying expensive well known hair coloring kits, salon graded and over over the counter colors for my 67 year old soft curls with 20% grey on roots I finally found the best hair dye that doesn’t damage, short lived color, and only covers grey for about two weeks the most. Schwarzkopf gives me the results I trust and love. Always keeping my hair healthy, shiny, and no show grey. I prefer the natural look so I selected Medium Brown 5.0, Delicate Praline 6.0 and for highlights ( not roots) (using a comb) Carmel Blonde 7.5…

My sister turned me onto this brand. I absolutely love it and it is my go to now. The praline is such a nice soft, brown color. Covers my grays perfectly. Seems to last a long time. No terrible odor and the conditioner is amazing. Will continue to purchase this brand.

update: Most unfortunately and Im devastated as the color was great , but ever since this process my natural curls have disappeared… to what is now straightish frizz and bog hair . Even with the best of the best of curl products, im still in shock that only a curling iron will give my hair any definition, and it doesn’t hold for more than an hour.. After 10 years of japanese straightening, I had finally embraced and was loving my curls -and now they are gone.. and it’s not like my hair is pretty straight and pretty.. it’s everything but , apparently in order to reverse the damage , i cant treat or use any hot tools, or all the expensive “fixes” I bought because it never occured to me this color treatment was the culprit- not product buildup, not hormones.. I didn’t need to buy a brand new hair blower with a diffuser, and all of these curl enhancing products by Moroccan oil, no matter what I do until this grows out my hairdresser told me I am stuck in limbo and not the fun kind at a party.. so I won’t erase my review as if you have straight hair and don’t need to worry and this is the color for you, but curls beware!! unfortunately, I’m still going to be on the search. I don’t know what I’m going to do to cover the Gray, in the meantime of trying to revive my curls .It really is upsetting to have your hair ruined with no known timeframe of when it may return to normal. but here is the review for color if and only if you have straight hair. Exact match to not only the color shown on the box , but also to my natural hair color . Silky and shiny for the first time after coloring it in a year . I have been using the Igora product line including permanent, absolute, and vibranceas well as trying different levels of developer. I kept thinking I had picked the wrong color- always dry after ranging from too dark, to orange rather than auburn which apparently is “copper” . Even worse what was supposed to be the golden or highlights or red - always would end up ONLY on the top of my head where regrowth was , not covering the grey I was dying it for in the first place , and no matter how perfectly applied with both technique and time left on would only leave the rest if my hair dry and a drastically different color then the top of my head . My instinct was to try this over and over again, and yet the Reviews would always lead me back to another try . This is absolutely the only color I will be using from now on . Forget about the hundreds of dollars I spent on all of the separate products within the same line not to mention a large price difference for each individual product versus this fantastic all in one. The directions here are clear, concise with no questions left un answered. Down to rinsing it with water and using their conditioner rather than washing it after dying. I can’t believe how soft,shiny and lovely This color is . Not to mention it’s name is actually appropriate to the color as well as the picture. Its not too dark , doesn’t call it blonde when it’s brown and doesn’t call it brown when it’s black . It is miraculously back to my original medium brown color and somehow even has my natural highlights I always loved that glisten in the sun. Basically it feels like I never dyed my hair, which is exactly what I wanted , it covered the gray impeccably. There’s not one grey hair in sight for the first time in so long even after dying it fresh over and over again. Its by the same brand as all the other products I had to get because of it being marketed as “the best” , but blows them away in every aspect important to anyone coloring only because of grey and with the frequency necessary to be done at home vs the salon . Dont hesitate brunette beauties- get this!

This is the best hair color I have ever used. To begin, there is no overwhelming odor when coloring, the scent is mild and pleasant. Unlike other hair colors, the texture of this color is so smooth and solid not one drop spilled on my clothes or vanity while applying. The pre treatment serum that you put on the ends of you hair resulted in a very even distribution of color. The color is beautiful and my hair not only looks great, but looks and feels healthier. This is now my go to hair color line of choice.

Like many folks due to Corona Virus, I am not able to visit my hairdresser, and the greys in my hair did not look good. I decided to color my own hair for the first time in my life. I was pleasantly surprised that Schwarzkopf Keratin Color Permanent Hair Color Cream did not spell bad (note that the left-over color started to smell the next day, so dispose of it before the smell develops). The overall process was pretty straightforward, my hair color looks good and natural (I selected Capuccino color, which made my hair slightly darker then it was before I applied the color). I am writing this review two weeks after I applied the color so I can see how the color is holding up. It is doing okay. By that, I mean that the roots lost some of the color, but the hair color still looks acceptable. I can tell it will not last as long as the salon color job, but it cost me eight times less so it is not so bad if I have to do it every three-four weeks. The package includes 4 containers (color, developer, pre-conditioner, and post-conditioner) and gloves. The package does not include a brush to spread the color and no mixing container (you are supposed to use the developer bottle and shake to mix). The gloves are huge and I replaced them with my own nitrite gloves that fit better. I also used my own bowl to mix (it works much better than shaking a container) and a brush to apply color (it is much easier to use than the container tip). I started by pre-condition my hair per instructions. Then I applied chapstick around my hairline so the color does not stick to the skin (I read about this tip on-line and it worked great). Then I mixed the color and the developer. I first did it a bottle per instructions, and then poured it out into the container. This is when I saw that the mixture was rather unevenly mixed, I was able to do a better job using my small brush. I used the brush to paint color on my scalp, first around the hairline then all over the scalp. I used my gloved hands to work the color into the hair and scalp and left the color on my head for 20 minutes. After 20 minutes I applied more color to the rest of the hair and again worked it with my hands. I waited another 6 minutes and then got into the shower to wash off the color. Note that I was wearing a t-shirt, and even though I did not really care about it I realized that if I were to take it off before the shower I would get the color all over it, so I got into the shower wearing the t-shirt. One of the fears I had is that the color will stain my shower, my shower curtain, the walls, etc. Those fears were unsubstantiated. Once the water began running clear I saw that there was no staining on the tub, walls, or shower curtain. I dried the hair and applied the post-conditioner. After keeping it on my hair for a few minutes, I rinsed the hair one more time. There was enough conditioner to apply it to my hair for another week. The entire coloring session took about an hour including all the prep steps. I have short hair and about half of the color remained unused. I am pleased with the results and plan to do it again in four weeks. Ali Julia review

The perfect hair color. I absolutely love the color it is very rich and bright and just the right - not too dark chocolate brown I was looking for. My hair feels stronger, shinier and healthier than before I used the color. Love it. It did not fully cover my lightest greys I have in the front but I think that was just because I afmittedly didn't leave it on long enough there. I have had issues with other hair color brands in the past leaving a light ring around the roots for over developing too long but that was not an issue at all here. I will leave it on my roots a bit longer next time but I will definitely be reordering.

It did nor cover the grey hair and it is extremely expensive.

My favourite brand. It has great longevity. It lasts longer than other brands and the conditioner is out of this world. The coIor and condiotioner makes the hair feel soft. Iwish they would sell it separately as well.. its my favorite conditioner of all times.

This hair dye is a must for those who like to do touch ups or a full coverage at home. I like how quick it is and it leaves my hair extremely soft. It is keratin infused which helps the health of your hair and with so much less breakage! I have used this Keratin Color line religiously from Schwarzkopf for the last 2 years and it has never failed me like other brands. I usually use cappuccino or espresso colour. **Perfect grey coverage!**

I like the hair conditioner to put on the dry ends of your hair before you start. My hair turns a deep dark brown and is shiny. Doesn’t dry out your hair. Although I do make sure to use conditioner a few days before using

Love the colour