Silver Brightening Ageless Purple Shampoo Set of 4 developed for all shades of silver, gray, and blonde hair and enhance highlights

This shampoo is very subtle and how it tames any brassiness for your hair. Other purple shampoos turn my white hair, a dingy off gray colour where is this just enhances my hair color, making it smooth, shiny and not brassy

Great shampoo that makes your hair soft and maintains the true color. I wish I would have known about this product sooner. I spent a lot of money on a high end shampoo that worked, but this is far less expensive with the same result.

Best blue shampoo for grey hair. My yellows are gone . Leaves my hair shiny and soft. I very seldom use conditioner.

Shampoo is good and cleans well. would recommend

This really brightens silver or blonde hair beautifully. If you have hard water and have silver or blonde hair, you'll like this shampoo. Glad I found it on amazon as it is hard to find in stores.