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💜 Elevate your blonde game—shine bright, tone right, and never blend in!
Evo Fabuloso Platinum Purple Toning Shampoo is a professional-grade, 3-minute toning treatment designed to neutralise brassiness and refresh blonde or grey hair. Its vegan, cruelty-free formula nourishes and restores moisture while delivering brilliant shine, making it the go-to choice for colour-treated hair that demands vibrancy and health without harmful sulfates or parabens.















| ASIN | B089LW2CR6 |
| Active Ingredients | Tetrasodium EDTA |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Strong Toning, Gently Cleanses, Revives |
| Best Sellers Rank | 59,614 in Beauty ( See Top 100 in Beauty ) 1,936 in Shampoos (Beauty) |
| Brand | EVO |
| Brand Name | EVO |
| Country Of Origin | Australia |
| Customer Reviews | 4.3 out of 5 stars 419 Reviews |
| Hair Type | Lightened or Grey |
| Hair type | Lightened or Grey |
| Item Dimensions | 5.2 x 5.8 x 18.9 centimetres |
| Item Form | Cream |
| Item form | Cream |
| Liquid Volume | 30 Millilitres |
| Manufacturer | evo |
| Manufacturer Part Number | 9349769010600 |
| Material Type Free | PETA Accredited Cruelty-Free, Gluten-Free, Paraben-Free, Sulfate-Free |
| Model Number | 24097 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Recommended Uses For Product | Blonde Hair,Frizz Management,Moisturizing,Nourishing,Restores,Revives |
| Scent | Floral, Fruity, Exotic, Juicy |
| Scent Name | Floral, Fruity, Exotic, Juicy |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 30.0 millilitre |
M**N
The best on the market.
Fab product. I use it when my bleached hair is turning a bit more yellow and only leave on for 2 mins after a normal shampoo. Great results and hair is back to clean platinum. Stays like that for another wash so you don’t need to keep using it every time. Tip - Make sure you rub it in well or comb through. Note if you leave it on too long you can get the purple look which is not for me.
M**5
Revives
Nice product. Revives my blonde hair when needed. Mix in with my normal shampoo.
D**E
Great product
Does what it says on the package
R**Y
Hair bleach
Very pleased with item and service
M**S
Travel Size worth a try
Great, does what it says a tiny bit £££ perfect for holiday travel or trial the travel size before you invest in the larger size
T**A
Best sulphate and paraben free purple shampoo.
The best shampoo for blonde hair. Very pigmented violet tones and sulphate and paraben free. Hair is left shiny and ashy blonde.
J**9
Best shampoo I’ve used
Love this shampoo, I’ve also have the conditioner. It’s not harsh like some of these shampoos. I’m on my second bottle! Diff recommend
L**N
Good for greys
Love this shampoo, I have naturally grey hair but it tends to go yellow at the ends. Perhaps due to smoking? I use this once a week and it really helps. I leave it on for a few minutes and then rinse off
C**O
sehr angenehm und tolle Wirkung
Ich hatte über zwei Stunden Bleichen hinter mir, da ich wegen grauem Ansatz vom Schwarz weg wollte. Mit diesem Conditioner fühlen sich die Haare total toll an und sehen auch so aus, sind ganz weich und überhaupt nicht strohig. Und auch der Farbton wird sehr schön, nicht gelbstichig
J**K
The only purple shampoo to buy!
If you are wanting a good purple shampoo, this one is the best! Great on grey hair and gentle on bleached blonde hair, it doesn’t dry it out. Definitely recommend.
A**R
Definitely shows!
I have blonde hair and I use this a few times a month to add a shimmer to my hair. In summer I get tons of compliments and during the winter when my hair is dull and lifeless, it makes it appear lighter. But I did notice that if I use it too often, the lightest blonde parts of my hair turn grey/purplish in hue. I just leave it on for a few minutes in the shower and rinse out so I’m good for a week or so with the “highlights”
M**.
Good quality and purchase
Excellent product, only need to use small amounts
T**I
Gem
I have been using this since 2015, almost ten years now. It lifts the brassy tone in an instant and provides nice lighter tone. I use it once in 2 weeks or so. The consistency is so thick, you don’t need a lot. This bottle lasts a few months for me. The best!!!!
Trustpilot
3 weeks ago
2 weeks ago