Everyday Fashions of the Forties As Pictured in Se

a great book if you are in to the 1940s

This book is fascinating! Its pages were taken directly from the 1940s Sears catalogs, so it gives a peek at genuine fashions of the period. It shows everything from prom dresses to day dresses, shoes and accessories, etc. As I recall, there's even boy's and men's clothes, too. It's great to watch the styles evolve through the years. What I found especially interesting was the prices. Apparently, there was a jump in clothing prices following the end of WWII. Also, it's amazing to see what sorts of things our grandmothers bought. For instance, rub-on "stocking" lotion. Silk was severely rationed, so women had to darken their legs with makeup to look like they were wearing stockings. They would even draw lines down the back of their legs to simulate the seam. This lotion was advertised in the catalog, so you can see for yourself that it was not an urban legend. This book is a joy to look through. Highly recommended for anyone who's interested in fashion design (you can draw inspiration from the past), or vintage and historical costuming, or anyone who's interested in seeing the sort of clothes their grandmother wore.

Per tutti coloro che come me sono appassionati di cronaca spicciola del Novecento. Con questi deliziosi disegni e i testi d'antan, questo volumetto è un tuffo nella vita di ogni giorno degli anni Quaranta in USA

Très beau livre, très intéressant

Dies Buch ist ein sehr schönes Arbeitsmaterial. Nicht nur Abendmode, wie sonst in den Fashionbüchern, sondern auch sehr schöne Alltagsmode.