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💁♂️ Boldify your roots, own your day—no touch-ups needed!
BOLDIFY Hairline Powder is a water-resistant, 24-hour root touch-up powder designed for thinning hair and gray coverage. Its pressed compact formula offers mess-free, precise application with a nourishing Squalene infusion. Available in 14 shades with a free shade replacement guarantee, it delivers natural-looking fullness and long-lasting confidence between salon visits.








| ASIN | B08N1BTF6F |
| Best Sellers Rank | #103 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand | Boldify |
| Brand Name | Boldify |
| Color | Medium Brown |
| Container Type | Compact |
| Customer Reviews | 4.3 out of 5 stars 42,046 Reviews |
| Full Cure Time | 48 Hours |
| Global Trade Identification Number | 09421905493741 |
| Hair Color Permanence | Temporary |
| Hair Type | Thinning Hair |
| Item Form | Powder |
| Item Weight | 0.1 Ounces |
| Manufacturer | Boldify |
| Manufacturer Part Number | IS05579-1A1 |
| Material Features | Cruelty Free, Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Model Number | IS05579-1A1 |
| Number of Items | 1 |
| Package Information | Compact |
| Product Benefits | Color Protection, Color Restoring, Dermatologist Tested, Root Touch Up, Shine |
| Recommended Uses For Product | Root Touch-Up |
| Suitable Hair Color | All Hair Colors |
E**.
Perfect for Thin Spots, Ponytails, and Dry Shampoo Fixes
This product has become part of my regular hair routine. I mainly use the Boldify Hairline Powder around my front hairline where my hair has thinned a little and started receding, and it really does help create the appearance of fuller hair in a very natural-looking way. I usually lift up my hair slightly and apply the powder directly onto my scalp and along my hairline anywhere I want a little more coverage or color filled in. I also use it after pulling my hair back into a ponytail to fill in sparse areas where my scalp shows through more than I would like. It makes a surprisingly big difference and helps my hair look fuller and more even. Another way I use this product is after dry shampoo. Sometimes dry shampoo leaves behind a white cast no matter how much you brush it out. I use this sponge applicator over those areas and it instantly blends everything back to my normal hair color and makes my hair look fresh again. For reference, I have light brown hair, and the Light Brown shade blends perfectly. I actually think the color would work well for a range of light-to-medium brown tones because it looks very natural and not overly flat or harsh. I also really prefer this sponge applicator over their brush-style version. I tried the brush applicator before and found it too stiff and harder to control, and I did not like it at all. The sponge is much softer, easier to blend, and gives a more natural result.
A**R
Great way to determine which color is right for you!
Great idea to offer a sampler of colors. I was influenced to try this via Instagram, and it’s one of the best products I’ve tried for covering my roots to extend the time between hair color appointments. I would’ve purchased a different color - and that color would’ve been “wrong” - if not for trying the sampler first. It is super easy to apply, easier than the brush type powder like I’ve used before. This has a little sponge and you just kind of tap it along your hairline. The color lasts all day and sometimes into the next day, as well. All in all it’s a great product and I will purchase again.
E**A
Great coverage.
The hairline Powder works good. Covers gray hair great. Gave them 4 stars only because not very comfortable to open the container.
P**L
It works!
Works great!! I use the dark brown and it covers up my gray growth as well as thinning spot really well. It's the most effective and best product I've tried to cover gray and thinning and I've tried several. It also doesn't leave your hair feeling weird like the other products I've tried. It feels a little "heavy" but still pretty natural.
A**R
Amazing and stays put, and you can be creative
Really easy to apply and gives good coverage for thinning areas. Blends in well and stays put. I also love adding either thin highlights or chunky highlights to my hair. Also, if you have extensions, sometimes your extensions can turn a copper color if they're blonde due to having hard water or just anything. This helps my in-between being able to match my natural hair to my extension that have maintained the hard water deposits. This is amazing. I highly recommend.
A**E
Get your confidence back!
I've been struggling with hair thinning due to Hashimoto's and decided to give this stuff a try. I was definitely apprehensive, but ended up loving it! The coverage is good, blends easily, and doesn't have a powdery look at all. It looks really natural and fills in sparse areas without being obvious, and the color matches well. It also stays put throughout the day and doesn't transfer onto my hands, clothing, or pillowcase. If you're looking for a quick way to make thinning areas look fuller, this is an easy option that gives natural-looking results.
S**M
Works great
Works well. I use a makeup brush instead of the poof that comes with it. Good for covering your scalp and stays on well even when you're sweaty. The only suggestion I have is to put it only on your scalp, anywhere that it touches your hair it takes the shine away. My gray hair is very shiny and this powder made it look dry and flat. I only put it in my scalp with a brush now and it works great. Also prevents sunburn on bald spots.
C**S
Good product, but does need some improvement
It does what it’s supposed to in terms of application and initial appearance, but there’s a major downside, it transfers very easily. If you touch your hair or even lightly scratch your scalp, it comes off on your fingers. Because of that, you have to be extremely careful after applying it. Even a small itch can leave residue on your hands, which is pretty inconvenient. Overall, it works for coverage, but the lack of staying power and easy transfer makes it harder to use comfortably throughout the day. This should only come off with soap and water, but it comes off with a touch of your finger and hand. I think it would be best to try and use some type of holding spray to add more protection from it coming off with your hand or finger. However, it is much better than other products because I did not notice any type of chalkiness which is great. The seller is very helpful and will make everything right with any problems with their products. I would definitely buy their product again.
B**S
ottimo
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
T**N
Pratique et efficace
Très pratique d'usage! Petit pot peu se glisser facilement dans un sac à main ou autre pour refaire éventuellement des retouche dans la journée. Mais bonne tenue et la couleur correspond. Je recommande.
S**S
Fab
Great powder. Very handy to cover up postpartum hair loss and grey coverage.
B**E
Gutes Hilfsmittel zur Ansatzkaschierung
Perfekt zur Abdeckung grauer Ansätze. Färbt nicht ab und hält bis zur nächsten Haarwäsche.
A**N
Very Good!
Product was good and delivery was fast.
Trustpilot
2 months ago
2 weeks ago