How does this work? Do you take the foil off and put it under seats?

You just take the foil off but I wouldn't bother. None of the so called "car" air fresheners work worth a crap except for the Febreeze or Glade (can't recall which one they are) Small Spaces.

Does this eliminate or cover up odors? Is there a difference in just opening a box of baking soda compared to this?

Does not eliminate. Biggest difference is that this little cube had a pleasant scent and is self contained. I have cats so I place them inconsciculosly around the house. The cats don't bother them and the scent is released slowly over time. Also refillable.

Will this fit in a cup holder?

Yes. Fits in cup holder in my Buick Envision

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Arm & Hammer AH8300NEC 4.5oz Gel Air Freshener, New Car, 1 Pack

Product ID: 29411298

Details

Brand
Arm & Hammer
Color
Multicolor
Item Form
Gel
Scent
Clean Burst
Scent Duration
72 Hours

⏳72-hour long-lasting scent

🔆vented side panel for scent control

🧴4.5oz transparent gel container

Description

🚗 Elevate your drive with the scent of success—new car vibes, all day long!

LONG LASTING AROMA - Enjoy up to 72 hours of continuous freshness that keeps your car feeling brand new, trip after trip.
GENERATIONS OF TRUST - Backed by ARM & HAMMER’s legacy, this gel freshener delivers proven odor elimination with a refined fragrance.
ESSENTIAL OIL INFUSED - Experience a sophisticated blend of sandalwood and lemon essential oils that eliminate odors rather than mask them.
END OF LIFE VISUAL ALERT - Watch the gel shrink as it nears depletion, so you never get caught without that coveted new car aroma.
EFFORTLESS FRESHNESS CONTROL - Adjust the vented side panel to dial your perfect scent intensity—no overpowering aromas here.

The Arm & Hammer AH8300NEC 4.5oz Gel Air Freshener combines advanced odor elimination technology with a premium sandalwood and lemon fragrance. Featuring a vented side panel for customizable scent release and a transparent gel that visually signals when it’s time for a refresh, this long-lasting air freshener delivers up to 72 hours of freshness. Trusted by millions, it’s the perfect accessory for professionals who demand a clean, inviting car environment that matches their lifestyle.

Specifications

ASIN	B01DXBO6GG
Area Odor Remover Type	Air Freshener
Best Sellers Rank	#77,947 in Automotive ( See Top 100 in Automotive ) #823 in Automotive Air Fresheners
Brand	ARM & HAMMER
Brand Name	ARM & HAMMER
Color	Multicolor
Container Type	gel
Customer Reviews	4.0 out of 5 stars 2,363 Reviews
Global Trade Identification Number	00079976083119
Included Components	Air Freshener (1)
Item Dimensions	10 x 11 x 3 inches
Item Form	Gel
Item dimensions L x W x H	10 x 11 x 3 inches
Manufacturer	ARM & HAMMER
Model Number	AH8300NEC
Number of Items	1
Package Size Name	Single
Part Number	AH8300NEC
Power Source	Manually Powered
Recommended Uses For Product	car
Scent	Clean Burst
Scent Duration	72 hours
UPC	079976083119
Unit Count	4.5 Ounce

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