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🧺 Elevate your laundry game with power, precision, and planet-friendly vibes!
Seventh Generation Ultra Power Plus Clean Scent Laundry Detergent is a concentrated 23.1 fl oz liquid formula delivering 66 loads per bottle. Featuring innovative Easy Dose technology, it ensures precise detergent use with one squeeze. Powered by 6 enzymes and surfactants, it fights tough stains effectively. The eco-conscious design uses 60% less plastic, 50% less water, and is 75% lighter than standard bottles. EPA Safer Choice certified, it combines high performance with sustainability for mindful, efficient laundry care.

















| ASIN | B08WV69C9B |
| Allergen Information | Sulphites Free |
| Best Sellers Rank | #1,468 in Health & Household ( See Top 100 in Health & Household ) #28 in Liquid Laundry Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.5 out of 5 stars 10,924 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Item Dimensions | 2.4 x 3.85 x 8.81 inches |
| Item Form | Liquid |
| Item Weight | 23 Ounces |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Material Feature | Concentrated |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Model Number | 0732913449736 |
| Number of Items | 1 |
| Part Number | 0732913449736 |
| Product Benefits | Concentrate |
| Scent | Ultra Power Plus |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 23.1 Fluid Ounces |
L**I
Finally Found the Perfect Laundry Detergent
fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents.
M**U
Trusted laundry detergent for BJJ family
I love the easy dose function. Takes the guess work out of daily laundry fast. It cleans all the GI and rash guards well. Gets out food stains from the baby’s stuff. And is gentle enough on my own clothes. All around a great detergent
B**A
Extremely compact
This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough.
M**I
Good product
I was looking for a new laundry detergent instead of All that I had used for decades. This detergent is really nice. Doesn’t leave a residue on my machine like All did. Clothes come out soft and clean although not sure about stain power. I still use a spray on stains before laundering. Still very pleased. I’m giving four stars because the cap (second time now) doesn’t work (doesn’t squirt properly) and I had to use an old cap to replace it.
S**S
Favorite detergent so far
Lasts a while for a small bottle. I love that 1 squirt gives you the amount you need for a load each time. Scent free and seems to work well
L**L
Great Packaging: Efficient Dispensing Mechanism
Allows you to consume just the right amount of detergent in a clean and easy way.
W**E
Works well!
This actually works well. I just can’t get my daughter to do a squeeze that’s too long! But the washing comes out clean and no smell or residue.
A**R
I won’t buy again
I did not like the clean scent smell, it was a weird musty smell and not a clean and fresh smell for me at all. I also did not like the squeeze cap, the first time I used it I guess I squeezed to hard or didn’t realize it was supposed to be done and almost lost half the bottle in my detergent drawer. Even as I got used to it I felt like it was too much detergent. It cleaned my clothes ok, but I don’t think I will be buying again.
D**B
Clear and free!!!!
Absolutely! Living in the UAE Dubai proves to be very hard when you can’t get tide pods clear and free! I decided to try these and found them to be just as good! Glad to have found them!
L**I
Love it
My first purchase of seventh generation and a clean detergent. Leaves my clothing smelling fresh and clean. Never felt so chemical free on the clothing I wear and my family.
A**R
Not the clean I was looking for
Personally just not for me, I ended up chucking them.
J**E
Ce produit enlève très bien les taches. C’est le ...
Ce produit enlève très bien les taches. C’est le plus efficace dans les produits naturels que j’ai essayé jusqu’à présent.
A**I
Four Stars
GOOD
Trustpilot
3 weeks ago
1 month ago