"Harvard Business Review" on Brand Management ("Harvard Business Review" Paperback S.)
Product ID: 289546361
🌍Global brand insights
📈Strategic growth frameworks
📚Classic business wisdom
$39.79
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Description
📊 Elevate your brand IQ with Harvard’s trusted playbook!
- ACTIONABLE FRAMEWORKS - Practical concepts to refine brand positioning and maximize product value.
- COMPACT ACCESSIBLE FORMAT - Easily digestible paperback perfect for busy professionals on the go.
- GLOBAL PERSPECTIVE ON BRANDING - Navigate the complexities of international markets with proven strategies.
- CONVERSATION STARTER FOR MANAGERS - Ideal prep for interviews and strategic discussions in brand leadership.
- TIMELESS BRAND STRATEGY ESSENTIALS - Curated insights from top business thinkers to keep you ahead in brand management.
Harvard Business Review on Brand Management is a paperback compilation of essential strategies and frameworks from leading experts, designed to equip professionals with foundational knowledge to differentiate and grow brands in a globalized market. While it offers valuable concepts and discussion points, it serves best as a strategic primer rather than an exhaustive manual.
Specifications
| Best Sellers Rank | 3,186,210 in Books ( See Top 100 in Books ) 3,558 in Advertising (Books) |
| Customer reviews | 4.0 4.0 out of 5 stars (5) |
| Dimensions | 13.97 x 1.91 x 20.96 cm |
| ISBN-10 | 1578511445 |
| ISBN-13 | 978-1578511440 |
| Item weight | 272 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 25 Aug. 1999 |
| Publisher | Harvard Business Review Press |
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