Boldify Hairline Powder, Root Touch Up Hair Color Light Brown 4g | Water-Resistant, 24-hour Wear, Stain-Proof, Thinning Hair, Root Cover Up, Hair Color for Gray Hair, for Women and Men

I was currently using Madison Reed root touchup, which is quite expensive. THIS stuff is AMAZING and works BETTER. application is easier and I don't have to use near as much product. LOVE IT!!!

This product has become part of my regular hair routine. I mainly use the Boldify Hairline Powder around my front hairline where my hair has thinned a little and started receding, and it really does help create the appearance of fuller hair in a very natural-looking way. I usually lift up my hair slightly and apply the powder directly onto my scalp and along my hairline anywhere I want a little more coverage or color filled in. I also use it after pulling my hair back into a ponytail to fill in sparse areas where my scalp shows through more than I would like. It makes a surprisingly big difference and helps my hair look fuller and more even. Another way I use this product is after dry shampoo. Sometimes dry shampoo leaves behind a white cast no matter how much you brush it out. I use this sponge applicator over those areas and it instantly blends everything back to my normal hair color and makes my hair look fresh again. For reference, I have light brown hair, and the Light Brown shade blends perfectly. I actually think the color would work well for a range of light-to-medium brown tones because it looks very natural and not overly flat or harsh. I also really prefer this sponge applicator over their brush-style version. I tried the brush applicator before and found it too stiff and harder to control, and I did not like it at all. The sponge is much softer, easier to blend, and gives a more natural result.

My husband loves to use this for his beard and sideburns, because they grow back so quickly and he's ninety percent, Grey. It's very good for touch ups in between haircuts or in between in beard shaves. My only problem with this is it's not sweat proof so he gets it all over the pillows.The blankets and the cushions on the couch.

I’ve used several root touch products by different brands. This one is my favorite. It’s reasonably priced. They have a wide range of color options. It lasts very well after application. And I love their applicators. Others have small brushes that take forever to evenly apply, or cans of spray that get all over. Their applicator allows for precision and can be applied quickly without mess. You can’t beat the price either.

I love this stuff! Hides thinning spots perfectly and seems to lasts forever! I even bought my sister some!

I have a bald patch from radiation treatment. This powder does do a good job of disguising the patch, but it's messy. It sheds particles of the powder that end up on your face and clothes. I don't recommend.

Thought I would try this and glad I did ! Got the medium brown and matched perfectly ! You cant even tell it makes my hair look thick and covers where you need it !

easy to use, good size fits in makeup bad nicely, long lasting, doesn't flake off

Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.

Very good product, useful and satisfied after using it.

Je m'en sers très souvent surtout quand on commence à voir les racines repoussées,ca aide à esoacer un peu les colorations, ça ne denteint pas sur oreiller et autres, vraiment je le conseille et aussi pour les cheveux clairsemés ça aide énormément à avoir plus de volume

It works like magic its an amazing product

Excellent product. It does what it says on the tin (as they say). The most impressive part was my dealings with their ‘second to none’ customer service. So many companies could take a leaf out of the Boldify book. Superb from start to finish