Influence: The Psychology of Persuasion, Revised Edition
Product ID: 286397
📚4M+ copies sold worldwide
🔬35 years of evidence-based research
🧠6 universal principles of influence
$69.33
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Description
🧩 Crack the code of human behavior and lead with influence!
- JOIN A GLOBAL COMMUNITY - Over 4 million readers worldwide trust this classic to elevate their influence game.
- DEFEND AGAINST MANIPULATION - Recognize and protect yourself from dishonest influence tactics.
- MASTER THE ART OF PERSUASION - Unlock the 6 scientifically proven principles that make people say YES.
- BACKED BY DECADES OF RESEARCH - Benefit from 35 years of peer-reviewed studies and real-world fieldwork.
- ETHICAL INFLUENCE FOR LEADERS - Learn to ethically sway decisions in business, fundraising, and everyday life.
Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a bestselling, research-backed guide revealing six universal principles of influence—Reciprocation, Commitment, Social Proof, Liking, Authority, and Scarcity. With over 4 million copies sold and 35 years of scientific research, this revised edition equips professionals to ethically master persuasion and defend against manipulation in business, leadership, and daily interactions.
Specifications
| Best Sellers Rank | #20,445 in Books ( See Top 100 in Books ) #28 in Marketing & Consumer Behavior #64 in Popular Applied Psychology #92 in Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (13,078) |
| Dimensions | 5.31 x 0.84 x 8 inches |
| Edition | Revised |
| ISBN-10 | 006124189X |
| ISBN-13 | 978-0061241895 |
| Item Weight | 9.8 ounces |
| Language | English |
| Part of series | Collins Business Essentials |
| Print length | 336 pages |
| Publication date | December 26, 2006 |
| Publisher | Harper Business |
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