What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

Product ID: 277802692

Details

Brand
L'Oreal Paris
Colour
5A Medium Ash
Item form
Gel
Package information
Box
Product benefits
Long Lasting &

⏳Up to 9 weeks fade-defying color

🌟Vitamin E-infused Shine Protect Conditioner

💧No-drip gel formula for precise application

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$86.06

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Description

✨ Own your glow with fade-defying brilliance! ✨

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for an all-in-one professional experience at home.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks, keeping your hair salon-fresh longer.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for flawless coverage every time—no more wasted product or streaks.
GRAY COVERAGE CONDITIONING - Effectively covers gray hair while conditioning strands, leaving hair silky, shiny, and resilient with every use.
TRUSTED INNOVATION BY L OREAL - Backed by decades of beauty expertise, this formula combines cutting-edge technology with premium ingredients for superior results.

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair color kit designed to deliver rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, it provides excellent gray coverage while conditioning hair for silky, resilient shine. Suitable for all hair types, this kit includes everything needed for a professional-quality at-home coloring experience.

Specifications

ASIN	B084W3BXC4
ASIN	B084W3BXC4
Best Sellers Rank	#114,389 in Beauty ( See Top 100 in Beauty ) #1,476 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	5A Medium Ash Brown
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (362)
Customer reviews	4.4 4.4 out of 5 stars (362)
Date First Available	1 July 2020
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249420928
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	1.15 Pounds
Item model number	071249420928
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249420928
Material Features	Cruelty Free, Hypoallergenic, Natural
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249420928
Number of Items	1
Product Benefits	Long Lasting Color & Conditioning
Product Dimensions	11.48 x 8.89 x 15.88 cm; 521.63 g
Recommended Uses For Product	Softening
Set Name	Superior Preference Complete Kit
Suitable Hair Color	All Hair Colors
UPC	071249420928
Unit Count	2 Count

Reviews

B**N

works as it should

26.10.2025

N**Z

Review for 5A Medium Ash Brown. I finally found the perfect ash brown shade. It's beautifully cool-toned with no brassiness. Unfortunately, it doesn’t fully cover my stubborn greys. :( Kinda just tints them. The formula also has a pretty strong chemical smell. On me, the color only lasts about three weeks before I feel like I need to reapply. I’ll probably keep using it for now since finding a true ash shade that isn’t brassy is so hard, but I do wish the grey coverage and longevity were better.

30.11.2025

J**E

Great pricing

19.12.2025

C**Y

It doesn’t cover grey hair as expected.

5.12.2025

C**Z

I have been using Medium Ash Brown for several years and always get consistent color.

27.04.2025

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