what is is the shampoo color?

Hi, thank you for reaching out to L'Oreal regarding the Elvive Color Vibrancy Anti-Brass Purple Shampoo. This shampoo is a purple color.

Is this sulfate free?

Hello, As a global leader, L'Oréal is dedicated to rigorous standards of manufacturing excellence that result in the highest product quality. The products we sell meet the most stringent standards for safety. Consumer safety is paramount and we allow no compromise on this issue. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. This product does contain Sulfate. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient. We hope this information is helpful.

Is this the best purple shampoow? Any other suggestions? How does it smell?

The Fanola is the best purple shampoo I ever bought: https://www.amazon.com/Fanola-No-Yellow-Shampoo-350/dp/B00CGPMEAQ?th=1 This stuff dried out my hair, and made it look dull and frizzy. Try the Fanola its $10 for 1/2 a liter (16.5 ounces) and $15 for a liter (33 ounces).

I have platinum hair with cotton candy pink ends. Will this work with the pink or will it turn it another color? The blonde is getting brassy.

Hi There, thanks for reaching out! Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. This shampoo should not change your pink color. We thank you for your interest in Loreal!

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

Product ID: 274572896

Details

Age range (description)
Adult
Brand
L'Oreal Paris
Hair type
Dyed
Item form
Liquid
Scent
Orange

🍊Fresh orange scent

💜Purple pigment power

🛡️Anti-brass protection

$38.48

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Description

💜 Say goodbye to brass, hello to brilliance!

SENSORY BOOST - Delightful orange scent elevates your hair care routine with a refreshing twist.
VIBRANCY THAT LASTS - Keeps highlighted brunette, blonde, and grey hair looking fresh between colorings.
SULFATE FREE FORMULA - Gentle on color-treated hair, preserving your salon-perfect look longer.
NOURISHES WHILE PROTECTING - Infused with salicylic acid to cleanse and maintain healthy scalp balance.
NEUTRALIZES BRASSINESS INSTANTLY - Purple pigments target and cancel yellow & orange tones for vibrant hair.

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is a sulfate-free, pigment-enriched formula designed to neutralize unwanted yellow and orange tones in color-treated hair. Ideal for highlighted brunette, blonde, and grey hair, it nourishes with salicylic acid while delivering a fresh orange scent, ensuring vibrant, salon-fresh color between treatments.

Specifications

ASIN	B07X4GYKDF
Active Ingredients	Salicylic Acid
Age Range Description	Adult
Age range (description)	Adult
Best Sellers Rank	#10,434 in Beauty ( See Top 100 in Beauty ) #250 in Hair Conditioners
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Customer Reviews	4.4 out of 5 stars 6,075 Reviews
Global Trade Identification Number	03600523826940
Hair Type	Dyed
Hair type	Dyed
Item Dimensions	6.3 x 3.3 x 17.2 centimeters
Item Form	Liquid
Item Weight	0.23 Grams
Item form	Liquid
Liquid Volume	6.7 Fluid Ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	3600523826940
Material Type Free	Sulfate Free
Material type free	Sulfate Free
Model Number	3600523826940
Number of Items	1
Other Special Features of the Product	Original
Product Benefits	Anti-Fade
Recommended Uses For Product	Color Protection
Scent	Orange
Scent Name	Orange
Suitable Hair Color	Grey
Unit Count	200 Milliliters

Reviews

M**A

Does the job!

Smells nice and helps with brassiness

26.06.2026

D**R

You might need to translate for user instructions.

Great product. Had I realised I was getting the Greek version, I would have translated it first. But, its doing what it says (after translation) it would do.

22.06.2026

K**M

Worked Really Well for Me!

This shampoo was great for my hair! I dye it blonde and it really helps keep the brass away. I used it about twice or three times a week and it really was effective for me. You can use it as much or little as you’d like depending on the shade you like your hair to be! Didn’t dry my hair out either. It also didn’t have too strong of a scent for me personally.

13.01.2026

E**C

Amazing

Honestly my favourite.

2.07.2026

C**A

Good for hair

Good

14.07.2025

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$38.48

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

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