Clairol Natural Instincts Demi-Permanent Hair Dye, 6 Light Brown Hair Color, Pack of 3

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Used this product for the first time at the beginning of the year to add natural highlights without permanently altering my natural hair colour with harsh chemicals. Crème is gentle on your hair and easy to apply. Hair is soft, shiny, and natural-looking as the colour gradually fades every time you wash your hair.

I've used this brand for 20+ years and I am very comfortable with it because it is so gentle and easy to use. My natural color is light brown, and I usually order the light brown (suede) color which is a bit darker than I like. Hair dye usually runs much darker than you expect, so error on the side of applying lighter color, easier to go darker next time around if it's not what you wanted. The color softens after 1-2 weeks so light brown has worked okay for me although it's darker than I like initially. I decided to try dark blond to see if this would work better for my light brown hair. Unfortunately the lighter color does not cover grey as well, so I will be sticking to light brown, although it's not perfect. Covering grey is the main reason I color my hair, so will have to settle for a darker color. Natural Instincts does leave your hair soft, and the color choices are pretty great. You can go darker in the winter months, add red in the fall, etc. for some pizazz and variety.

True perfect color

Better price than walmart

I've been using this hair dye for several years now. It's easy to use and provides great coverage. It doesn't have the nasty smell that many hair dyes have.