What’s new with Excellence? What’s the same?

We’ve replaced the pre-color treatment with a new salon inspired after color shampoo that cleanses the scalp and hair of excess residue. We have some new models on the front of box but don’t worry, your shade & color is the same you’ve always known!

Does this get darker the longer you leave it on?

For the L'Oreal Excellence Creme, the longer the product is on to process the darker the result will be because it continues to deposit color

What do you recommend if I don't like the smell of my hair after I color it?

You can care for your hair afterwards with L'Oreal EverPure Shampoo & Conditioner. These products are sulfate free and help protect the hair color from fading.

My gray is beginning to be more stubborn and I need to color more often. Is it safe to use every three weeks?

We suggest coloring every 4 weeks or you may use our temporary spray Magic Root Cover Up in between applications.

Does this product contain bleach?

The L'Oreal Excellence Creme Hair Color is not a bleach. The product contains ammonia and peroxide but not bleach. If a product contains bleach, there will be packets of bleaching powder in the product.

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L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

Product ID: 272089545

Details

Brand
L'Oreal Paris
Color
5.11 Ultra Ash
Item Form
Box
Package Information
Box
Product Benefits
Radiant

🎯100% gray coverage

💧non-drip creme formula

🛡️8-week anti-brass protection

Description

❄️ Stay cool, stay flawless — color that commands attention.

EFFORTLESS APPLICATION - Exclusive non-drip creme formula ensures mess-free, precise coloring from root to tip.
FLAWLESS GRAY COVERAGE - Achieve 100% coverage even on the most stubborn grays for a confident, youthful look.
LONG LASTING COOL TONE - Anti-brass technology locks in your ash shade for up to 8 weeks—color that stays as cool as you are.
SALON QUALITY CARE AT HOME - Triple protection system nourishes and shields hair during and after coloring for radiant, healthy locks.
COMPLETE ANTI BRASS REGIMEN - Includes gentle shampoo and purple conditioner to neutralize warm tones and maintain that perfect ash finish.

L'Oreal Paris Excellence Cool Supreme Permanent Hair Color delivers 100% gray coverage with a unique triple protection anti-brass system that preserves cool ash tones for up to 8 weeks. Featuring a non-drip creme formula and a complete anti-brass regimen including shampoo and conditioner, it offers salon-quality, radiant color and care at home, free from harsh chemicals.

Specifications

ASIN	B08HNZQBTZ
Best Sellers Rank	#3,973 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #50 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5.11 Ultra Ash Medium Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 14,778 Reviews
Full Cure Time	8 weeks
Global Trade Identification Number	20071249421608
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Box
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249421604
Material Features	Free from harsh chemicals
Material Type Free	Paraben Free, Sulfate Free, Resorcinol Free, Formaldehyde Free, Silicone Free, Paraffin Free
Model Number	071249421604
Number of Items	1
Package Information	Box
Product Benefits	Radiant
Recommended Uses For Product	Coloring hair at home, especially for covering gray hair
Suitable Hair Color	All Hair Colors
UPC	071249421604
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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