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⚡ Lighten up your look, not your mood!
Wella Color Charm Powder Hair Lightener delivers up to 7 levels of lift with a dust-free, low-odor formula enriched with a moisture-locking oil system. Ideal for all hair types and multiple lightening techniques, it ensures professional-quality results with a comfortable, easy application.









































| ASIN | B07RYLBPGB |
| Best Sellers Rank | #135,582 in Beauty ( See Top 100 in Beauty ) #1,790 in Permanent Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Customer Reviews | 4.6 out of 5 stars 3,321 Reviews |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item form | Powder |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer Part Number | 91355447 |
| Material Features | dust-free |
| Material features | dust-free |
| Model Number | 81642388 |
| Product Benefits | Up to 7 levels of lift, Dust-free formula |
| Product benefits | Up to 7 levels of lift, Dust-free formula |
| Scent | powder |
| Scent Name | powder |
| UPC | 070018107459 |
| Unit Count | 454 Grams |
ر**س
حلوة للتبييض الشعر وتزيل الألوان غير مرغوبة فيها
حلوة جدا
B**R
Professional results with no harsh chemical odor!
I’ve used quite a few different lighteners over the years, and the biggest standout feature here is the lack of that intense, suffocating chemical smell you usually get with powder lighteners. • It is significantly more pleasant to work with than other brands. I didn't feel like I had to open all the windows in the house just to use it. • Effectiveness: It lightens evenly and works exactly as expected. I was able to get the lift I needed without the process being an unpleasant experience for my senses. • Consistency: The powder mixes well and doesn't get clumpy, which makes the application process much cleaner. The Bottom Line: If you are sensitive to strong fumes or just want a more comfortable DIY bleaching experience, I highly recommend this. It gives you professional-level results without the harsh, stinging smell. Definitely a 5-star product for me!
G**M
Perfect results
My hair is a natural very ashy medium to dark blonde (each of my 3 pregnancies has made me a bit darker + I don’t see much sun these days so I’m more of a dark blonde now - level 7). I have long hair with decades of highlights that I usually get done every 3-4 months at the hairdresser. Feeling a bit poor these days and with a good 2 inches of roots, I decided to get 2 of these packets yesterday and do the highlights myself with a cap. I studied thoroughly and liked that this is a white bleach with less ingredients than others - not sure how healthy those blue/purple dyes are that you find in every blonde product these days. I got everything I needed (cap, hook, gloves, brush, shower cap) from my local Uniprix. Remembering my favourite hairdresser telling me to always stick to the low and slow mantra, I mixed the two packets with about 120ml (nearly a full bottle) of the Echosline 20 vol developer they had there. Given the length of my hair, it was a bit tricky trying to do the roots before the already bleached lengths so I just went ahead and slathered it on in one go. I made sure I used every bit of product and my hair was fully drenched in it. I then covered it all with the shower cap. I was keeping a close eye on it and shot it twice with the hair dryer on high heat/low output for a couple of minutes. Within exactly 1h my hair was pearly white. No need for toner (I never use any - I was informed a long time ago that that’s usually a prop for either a bad quick lift or someone with a darker brown/black base trying to go super light). I’m so pleased. Looks as good as in the salon and my hair feels just as healthy as before - I used the KMS Color Care conditioner for blondes which is amazingly hydrating. Top tips - put loads of product on - the better the cover, the better the lift - don’t forget the shower cap to keep it all moist + separate the first very thin layer of your front hair line (ear to ear) and make sure it doesn’t get “painted”. This will smooth the result and limit the risk of getting one of those patchy front layers.
D**E
Great Bleach Lightens Well
I used this bleach powder mixed with a 30 volume developer on my dark brown hair and it got it to a light yellow blonde. It works amazing and much better than many other bleaches on the market. I've been bleaching and dying my hair for around 7-8 years now and this is one of the best bleaches I've used. It's also a great price for the amount of product and if you have shorter hair there's a good chance you could get two uses out of the package. (Short as in like a buzz cut). It also arrived quickly and on time!
B**W
Really Lightens Several Shades
I have fairly dark ashy brown back and previously lightened streaky front around face. It had mostly all grown out and I missed the lighter shades around my face so I bought this to just add another wide streak one side, from the temple back. This powder bleach with the 30V developer bleached it out to nearly white, I left it on for 45 minutes and then rinsed it off and used a blue coloured rinse and a bluish conditioner. It is absolutely perfect and just what I wanted. If you want you can use a toner after on top of the bleach to get the exact shade of blonde but it alone does bleach it out very light.
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