Natural Instincts Demi-Permanent Hair Dye, 4RV Dark Burgundy Hair Color, Pack of 1

Remember, this is not bleach, will not lighten hair. Deposits colour a bit darker than expected (1 level) but fantastic grey coverage and excellent, gentle product. Will buy again.

Works great !💯

About 70% of my hair is gray, and I usually buy bleach and do highlights myself, but this time, since my hair had grown out, I tried this product. I shampooed my hair, and while it was still wet, I applied it from the nape of my neck to the rest of my hair, and left it on for 20 minutes after I finished applying it to the front. I didn't think it would cover my gray hair, but it turned a light brown. The liquid is white when you apply it, but the liquid that got on the paper towel turned brown after some time. I'm happy with the finished color. It was easy to apply, so I might do it again.

Beautiful color and fades gently.

I really like this shade, but it definitely comes out lighter on strawberry blonde hair than the box suggests. Instead of a deep burgundy, it turned into a soft chocolate‑cherry color — still very pretty, just not as dark or dramatic. The formula itself is gentle, smells better than most dyes, and leaves my hair feeling soft thanks to the added oils. If you’re starting with lighter hair, just keep in mind that the final color will be more of a warm reddish‑brown with cherry tones rather than a true dark burgundy. Still, it’s a lovely shade and fades nicely over time.