Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

This purple shampoo works really well for toning blonde hair and helping reduce yellow or brassy tones between salon visits. After just a few uses, my blonde looked cooler and brighter without feeling overly dried out like some purple shampoos can make your hair feel. I also really liked the scent, which was a nice surprise because toning shampoos don’t always smell the best. It lathers well, a little goes a long way, and it left my hair feeling clean and refreshed. Overall, this is a great option for blondes, highlighted hair, or gray hair if you want to help maintain a cooler tone and cut down on brassiness.

It toned most out of the yellow in my hair! I tried shimmer lights before and was disappointed but this shampoo works very well. It didn’t leave my hair dry either.

Great to tone down the brassieness that sometimes happens with my blond highlights. Highly recommend!

Love this product very functional takes the brassy look out and gives you a more blonde. Finish easy to use does not make hair. Feel dull or steel like some hair looks healthy a great quality product.

Recommended to me by my Hairdresser because I have gray hair. Love this product. My hair is now a beautiful color without any yellowing. In addition, it is softer with better control. Great product!

I’ve been using this once a week, especially since I’ve been trying to grow out my gray. It’s been working great it’s not leaving my hair, purple or my hands. My gray hair is soft sometimes almost too soft. I get flyaways which I’m not sure if that’s the shampoo or my other shampoo because at this stage of my hair, nothing seems to work right anyway on that gray but yeah, I think that the shampoo is doing it job

Ok so I know everyone is always so unsure which way to go with these things and how to use them so here's the synopsis. The picture with the dark hair is before the chop and dye. 7 months, 2 bleach kits, 2 blonde hair dyes, and a pair of scissors later you have the picture with the face mask. (Its not going to happen overnight). I cut off most of what I wanted before I bleached the first time, and trimmed up a little after. During all this I tried a few purple poos and this is my favorite. I apply it to my hair dry and leave it for 30 min to an hour...now this shampoo is great but leaving it on that long WILL make your hair DRY. So be prepared to condition. And good. If just using it for a few minutes like the bottle says, it leaves hair soft. Joico smells good and is awesome at toning. I use it once every week or two depending on how I feel. (NOTE): IT WILL STAIN YOUR FINGERNAILS SO USE GLOVES. It wiped of the rest of my skin fine. As you can see in the other picture my hair has a silvery tone to it. It will vary depending on hair before and how long you leave it setting for. It helps take my hair where color/bleach just doesn't want to. Hope this helps.

Product smells great and really made a difference on my brass blonde hair. My only issue was the price. I get the product is small, its about the size of a hotel shampoo. I just feel it's a bit pricey for the size.

Ich nutze Haarpflege-Produkte nur noch von Joico. Sie halten das was sie Versprechen.

I like the way is doing it's job comparing with similar products plus that it smells really nice.

Excellent shampoo. Seems to nicely highlight my gray hair without turning it too purple.

Me gusta mucho lo uso desde hace un tiempo y el cabello te queda muy padre sin volverse amarillo

Love the shampoo and conditioner combo! A must have for blondes!