Product Description Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment. Review: Totally recommend Joico Purple Shampoo! - Love Joico Purple Shampoo! I’ve tried others, but this one works the best! Best quality product. Totally recommend it to everyone! Review: Keeps my hair silver, not yellow - It helps keep my silver hair from turning yellow. I've tried a couple of different purple shampoos, this one keeps my hair soft and touchable.
L**F
Totally recommend Joico Purple Shampoo!
Love Joico Purple Shampoo! I’ve tried others, but this one works the best! Best quality product. Totally recommend it to everyone!
S**T
Keeps my hair silver, not yellow
It helps keep my silver hair from turning yellow. I've tried a couple of different purple shampoos, this one keeps my hair soft and touchable.
M**Y
Better than Paul Mitchell’s brand.
Love this product! Much better than Paul Mitchell’s compatible product which left my hair dry and brittle. Also this one smells fantastic!
K**K
Best of the best for purple shampoos
Only purple shampoo that truly acts like a toner. I gave 4 stars because it can turn hair purple but I will say that typically only happens if you use it too often. (I have been using this brand and this shampoo for many years so this I know happens when I use it every wash vs. Every couple of washes)
R**M
Perfect for gray hair.
Great shampoo. I have thin, fine gray hair, and this shampoo keeps it very clean and silvery. No yellowing and no residue.
L**R
Great results
I love how this shampoo brings out the whiteness of my hair!
B**R
Not effective
Not sure what to expect not for me not particularly hydrating or serve long
K**E
Could not recommend this product enough!
I had very brassy toned highlights and were trying to match my grays. I noticed a difference with this each time i use it! My daughter has blonde silver hair as well and it took out her orange tones very quickly!
Trustpilot
2 months ago
3 weeks ago
