What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

L Oréal Paris Loreal Superior Preference Fade Defying Color 4r

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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$45.24

Duties & taxes included

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Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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Description

🔥 Turn heads with color that won’t quit!

AMMONIA FREE FORMULA - Gentle on all hair types while delivering salon-quality results
UV SHIELD TECHNOLOGY - Protects hair color from sun-induced fading
GRAY COVERAGE MASTERY - Seamlessly covers grays with natural-looking depth
FADE DEFYING BRILLIANCE - Locks in rich, luminous color that lasts for weeks
NOURISHING VITAMIN E BOOST - Keeps hair conditioned and vibrant, never dry

L’Oréal Paris Superior Preference 4R Dark Auburn offers a permanent, ammonia-free hair color enriched with Vitamin E and UV filters to deliver fade-resistant, vibrant color with superior gray coverage and conditioning in just 30 minutes.

Specifications

ASIN	B000RDG7DO
Best Sellers Rank	#19,396 in Beauty ( See Top 100 in Beauty ) #255 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	4R Dark Auburn
Colour	4R Dark Auburn
Container Type	Sachet
Customer Reviews	4.7 out of 5 stars 1,110 Reviews
Full Cure Time	30 Minutes
Global Trade Identification Number	00071249253052
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Cream
Item Type Name	chemical-hair-dyes
Item Weight	0.24 Grams
Item form	Cream
Manufacturer	LOreal
Manufacturer Part Number	I0026892
Material Features	Fade-Resistant, Hair-Conditioning
Material Type Free	Ammonia Free
Model Number	I0026892
Number of Items	1
Package Size Name	Pack of 1
Package information	Sachet
Product Benefits	Fade Defying
Product benefits	Fade Defying
Recommended Uses For Product	Softening
Set Name	Single Pack
Suitable Hair Color	Red
UPC	071249253052
Unit Count	1 Set

Reviews

P**E

Great colour! great coverage! Great conditioning

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

M**I

It last for a long time.

Excellent hair color. I have been using it for 20 years. People always ask me for “what brand and what shade.”

6.12.2025

R**A

Zu teuer, für den Preis langanhaltenderes Ergenis erwartet

Hält auch nicht länger als andere Haarfarben, sehr teuer

6.11.2019

K**M

Hair color

I’ve used this product for years. It looks like my original hair color. It is very hard to find in stores around where I live. Ordering it is so much easier and faster

27.07.2026

R**L

Good product , but long delivery

29.07.2025

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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$45.24

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Fatima A.

Best international shipping I've ever tried. Worth every penny!

3 days ago