Multi-Purpose Pomade - Water-Resistant Styling Pomade for Men - Natural, Plant-Based Ingredients - Firm hold with Medium to High Shine - Cedarwood & Orange Scent (4oz)

O'Douds pretty much created this type of pomade. Prior, you had water based that were more gelatin-like texture (i.e. Lay-rite, Suavecito) and oil/wax-based that were really hard to wash out, but held well (i.e. Goon Grease.) O'Douds created, a now popular style, of a water-based that acts like an oil based in texture and hold, while remaining like a water-based—as in, it's still easy to wash out. I was so excited to try the new formulation out, and was not disappointed. It's super easy to spread now. It still has that icing type consistency, but spreads easily and goes through your hair no problem. It's not a super-hold, this is still not a true oil or wax (hence the name leaning it towards water-based still) but I feel it holds very well, while still allowing your hair to move and look natural. I don't go for the stiff pomp look, and if that's what your hair style is this probably is not the pomade for you. But, if you like to style your hair with hold that can easily be restyled and moved when wanted, this is the stuff. The only downside to the original O'Douds Water Based was how hard it was to spread in your hands. (If you had the original formula you know what I'm talking about.) Basically, after scooping a little into your palms, you would rub your hands together and the water would separate from the other ingredients. This didn't make it impossible to use but you really had to focus on getting it re-mixed and spread in your hands after separation, which was time consuming and annoying—BUT THAT HAS BEEN FIXED! I lean more towards oil-based now, as I like the hold and look, but I HATE HATE HATE (yes, that much hate) how hard oil/wax based pomades are to wash from your hands after application. No one ever talks about this. They always talk about how hard/easy pomades are to wash out of your hair, but I could care less because I like a two or three days of build-up before washing and starting again. But washing your hands needs to be done after every application and oil/wax based literally take so much soap and gunk up hand towels easily. If you have this concern too, you can rejoice. This O'Douds Water Based washes away from your hands easily with a little soap and water. Smells great, holds well, easily to apply, easy to wash hands after. A+ O'Douds.

Product delivered was expired. Unusable.

A very good Water Based Pomade . Easy to apply , restyled and water resistant . Can be easily washed out with one shampoo wash .

love this stuff

This stuff doesn't come off with just water, and doesnt hold my hair