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🔥 Turn heads with bold magenta highlights—no bleach, no wait, just wow!
L'Oréal Technique HiColor Red HiLights delivers intense, permanent magenta highlights on dark hair without the need for pre-lightening. Its rich, no-drip creme formula lifts hair 3-4 levels quickly (around 20 minutes total), ensuring vibrant, fade-resistant color with salon-quality results. Ammonia and fragrance free, it’s designed for easy, mess-free application and is highly rated by users seeking bold, professional-grade red highlights at home.







| ASIN | B003YHHV80 |
| Best Sellers Rank | #10,108 in Beauty ( See Top 100 in Beauty ) #4 in Hair Color Additives & Fillers |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Magenta |
| Colour | Magenta |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 3,950 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | L'Oreal Technique |
| Manufacturer Part Number | 41051012 |
| Material Features | Ammonia-free |
| Material Type Free | Fragrance Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | No pre-lightening required, intense red highlights, quick processing time |
| Product benefits | No pre-lightening required, intense red highlights, quick processing time |
| Recommended Uses For Product | Dark Hair |
| Set Name | Highlights |
| Suitable Hair Color | Red |
| UPC | 657201051012 741655750956 |
| Unit Count | 34 Grams |
A**A
Amazing for black hair
This is a amazing dye! Amazing for black hair. I used 30 developer and it lifted to a bright red. Highly reccomed
M**G
Gorgeous
I wish I bought three bottles instead of two but I made it work. It turned out so beautiful, you will not regret trying it out for a change.
L**L
Effective
The color is absolutely beautiful and it works best with 30 vol developer (from personal experience). However I’d advice if you’ve got medium to long hair one pack won’t be enough.
A**S
Good product
Good product, exactly as advertised.
M**L
Gorgeous
Looks amazing on my dark hair it’s so vibrant i didn’t expect that to be honest!
J**N
Very good
This dyed my black natural hair with vol 20 developer. Mixed it and got red hair. Amazing.
H**Y
Love bright red!
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
I**D
Lifted good
Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color
J**E
Love it
i used this dye over a badly done chunk of hair that i had previously lightened and used different dye on and this colour is beautiful! it’s exactly what i was looking for, and didn’t damage my hair anymore than it already was. the previous dye was very uneven and patchy due to it being the first time my friend had used bleach on someone and i wasn’t super fussed because it was mostly hidden, but im actually obsessed with this colour and i never write reviews but had to for this! i used 20 vol developer and left it in for maybe 25-30 minutes?
A**L
Great for dark hair
I recently purchased L’Oreal Excellence Hicolor, Red Magenta Highlights for my daughter. She wanted to dye sections of her hair in red, without having to bleach her hair first (she has very dark hair with 3B and 3C curls). This product was very easy to use and created deep red tones (as was desired) on dark hair. We will definitely be buying this product again. NOTE: while the instructions said to use a #40 volume developer we opted for a number 20 instead to avoid loosening the curls too much. Worked great!
F**D
شكرا
شكرا جزيلا وجزاك الله خير
Trustpilot
2 weeks ago
2 weeks ago