Punky Platinum Blonde Toner Conditioning Hair Color, Vegan, PPD and Paraben Free, 3.5oz

There’s a lot of reviews saying the platinum toner doesn’t work. To be fair, not every product of every brand is going to always work for someone. Ion toners do not work whatsoever in my hair. I loved the platinum toner from Blond Brilliance. I used it by itself, and with Wella toners T18, T14, and 12A, as well as Alien Gray by Manic Panic. I can’t find that toner at all, and have been frustrated trying to find a replacement. The Punky Colour platinum toner, works! I did attach pictures to show going from a light brown with purple, to the platinum. I lightened my hair, then toned it using Wella T18, then put the Punky platinum on, because there is a specific shade I am trying to get to. The lighting in this house is awful, but hopefully you get the idea.

It's easy to use and I repeatedly buy it because it gives me the results I need. I have darker roots inbthe back and I use it to lighten the roots to more closely match the platinum natural colour of the rest of my hair

Does the job. It does tend to turn silver/gray quickly so be careful not to leave it in for too long.

Nice conditioning treatment on my freshly bleached hair, however no progress reducing my warm tones. In fact, I'm pretty sure my hair became brassier. Bleached my hair twice with L'oreal quick blue bleach and 20 volume developer to reach my desired lift, from medium brown to a dusty pale yellow. The second bleaching was a bleach bath with one ounce of shampoo and the regular proportions of developer and bleach defined on the packet. My hair had been saturated with coconut oil, and I rinsed it out with warm water before bleaching it, knowing that the toner calls for clean dry hair. After the bleaching was complete I rinsed my hair with lukewarm water to remove the bleach and any remaining oils and then waited for my hair to dry. When my hair was completely dry, I applied the colour creme in it's pure form, with my dye brush and gently combed it through after saturating my hair with the product. After fifteen minutes there was no progress, so I covered my hair with plastic. At thirty minutes I checked a strand and it seemed to have neutralized the yellow a small amount. I decided to leave it on for an hour, and at the hour mark my scalp was getting irritated so I washed it off. My hair was marvelously silky, but the dusty pale yellow reminiscent of a European child on the beach in summertime had darkened to a dirty copper blond after it had dried. I have the mixture of three parts lemon juice and one part conditioner in my hair in hopes of removing the bronze that this toner apparently deposited. Leave the mixture in for an hour, blow dry, then shampoo and condition as usual.

This is the best product I've used to get the brassiness out of my hair when I bleach it. I'm so glad I stumbled upon it here on Amazon, because Shoppers where I live no longer carries it. It smells like bubble gum!