What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit

Product ID: 2497922

Details

Brand
L'Oreal Paris
Color
04 Dark Brown
Item Form
Cream Liquid
Package Information
Box
Product Benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E-infused conditioner

💧No-drip gel formula for precise application

$30.61

Duties & taxes included

In stock

Sold byAmazon USADelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to USA.

Secure transaction

Description

✨ Own your shade, defy the fade! ✨

COMPLETE COLOR KIT - Everything you need in one box—color gel, developer crème, shine protect conditioner, gloves, and easy instructions.
LONG LASTING RADIANCE - Enjoy rich, luminous color that stays vibrant for up to 9 weeks—no more mid-month touch-ups!
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula designed for all hair types.
UV VITAMIN E PROTECTION - Shield your color from fading with a UV filter and Vitamin E-enriched conditioner for silky, resilient hair.
GRAY COVERAGE CONDITIONING - Seamlessly cover grays while nourishing your hair with our Care Supreme Conditioning treatment.

L’Oreal Superior Preference Luminous Fade-Defying Permanent Hair Color delivers rich, radiant dark brown color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a UV-filtered, Vitamin E-infused conditioner, this ammonia-free kit covers gray hair while conditioning all hair types for silky, vibrant results.

Specifications

ASIN	B000RDLAIG
ASIN	B000RDLAIG
Batteries	1 AAA batteries required.
Best Sellers Rank	#184 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	04 Dark Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (56,332)
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253038, 00885158775211
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream,Liquid,Serum
Item Weight	3.2 Ounces
Item model number	071249253038
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	FPS-172665
Material Feature	Compostable Warning
Material Features	Compostable
Material Type Free	Ammonia Free
Model Number	071249253038
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.2 inches; 3.2 ounces
Recommended Uses For Product	Softening
Set Name	Hair Color Set
Suitable Hair Color	All Hair Colors
UPC	885158775211 071249253038
UPC	885158775211 071249253038
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.