Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

I was ordering all brands of hair coloring over the years and spending a fortune on them. Fairly recently, I needed to color my hair quickly so I purchased this product through Amazon because the delivery is amazing. It arrived the next day and it was so easy to use. The kit includes a liquid instead of a paste which makes the mixing of the products much easier. It was simple to apply, it completely covered all my gray/white hair and left a beautiful, soft dark blond. It also comes with a tube of tinted cream rinse that I use inbetween coloring. I have reordered this color and willl continue to do so.

Im in love! I have been using Nutrisse for years, medium blonde. I was ok with it, but it just kinda too red for me for the 1st 2 weeks. I thought that's just what it had to be? Got better after a few washings? But decided I needed a change. Nutrisse doesn't have the shade that I am going for, Ash Blonde. But L'Oreal does. I was REALLY hoping it would turn out ok, because I was used to the other product and method, and I wasnt completely sure of the color. But IT IS PERFECT! Exactly my natural shade, but a smidge better. Now, when it grows out a bit, it wont be very noticeable (a perk of being blonde, the grays dont stand out too much for a while). I am very thrilled with the product, ease of instructions, and the conditioner is devine. I'll be a lifetime repeat customer.

Pretty color but looks more blonde. I put a copper refresher over it to get it more orange/red. Works perfectly fine though for coverage. I would use again.

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

Dark brown 4 came out perfect exactly what I was looking for. It’s not too dark and not too light . Covered all the gray hair with no red tone. It comes with a sachet of conditioner which made hair soft upon applying. Color seems to be lasting too. Would recommend.

I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰

Love this hair color! Receive compliments all the time

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

I liked the color, will order more of this product ***** 5 stars

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended