Naturtint 7G Golden Blonde Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

Buying store brands for multiple decades I found it frustrating to get locate the true color I desired. I always had to go a lot lighter (blonde) to achieve a middle range color. I didn't realize that Naturtint was able to deliver its color with such accuracy! My first purchase, I went lighter based on experiences with other brands, so I wasn't expecting to become a platinum blonde. Well, they let me return the remaining boxes and I selected Golden Blonde 7G after much agonizing over their awesome selection. I am so pleased. It looks exactly like the box shows! My hair looks natural and it covers my white, gray and brown roots exceptionally well. Plus, my hair feels soft and doesn't look dry, not even the ends! But my story gets better! This is a safer alternative to the caustic, paraben laden products on the store shelves and it doesn't burn my scalp (I have sensitive skin). It doesn't fade either. I don't have to worry about color change after a few washes like I found with other brands. Yet, the best part is the cost! If you like your color, you can buy it in bulk (6 pack) here on Amazon and spend the same or even less than what you would on the less effective, more toxic options in the store. Can you beat that? No, I didn't think so! I wish I had found this option years earlier! I guess I'll be satisfied that I now know and I am enabled to pass this well kept secret to others. Try it! I found the company very cooperative when I didn't like my first shade selection.

It's been a week, and I'm happy to say, I'm delighted with this color product. Applies and designed to be used like most hair coloring kits, add the tint with the developer, shake apply,leave for 30, but no harsh smell, heat, and importantly the results:very nice, natural, color, grey coverage(&mine aren't easy), the condition is great. It's been a week and still color looking fresh. Has some light dimensions that I haven't noticed in other companies product. My hair took well to this color, I'm very happy with this one.

My mom loves this color and works very well with the grey hair.

I bought the medium blond color. It is a bit darker than I thought it would be but I do like the color. It definitely took care of all my grey hair (I had a good amount). No harsh oder when applying. I'd definitely buy again

I am a 45 year old (hates to write these) who has been to the salon and uses store-bought dyes. I was hesitant, because this color was only available in a six pack, but this surpassed my expectations! I bought #7G, golden blonde, which actually covers a very nice light brown, exactly what I wanted, LOVE IT!! I'm 50% grey and it colors very well, but left it on 45 minutes, & have fine wavy hair. GREAT coverage & I use it every 3 to 4 weeks and my hair is so soft, in super healthy condition, better than the salon. Even the very first time I used it, following a $3 store-bought dye, which left my hair dry and brassy, I feel like it actually improves the condition of my hair, unbelievable! No bs! It will be a lifetime product for me. Please don't ever discontinued it.

This did exactly what I wanted. After looking at dozens of brands and shades I decided on this one (golden blonde) after reading some reviews that said it’s slightly redder and darker than on the box, which I thought would turn out great for me since I’m trying to go for my natural color (dark strawberry blonde). While applying the dye it did look very dark which sort of scared me haha but once I rinsed it and dried my hair it turned out to be basically my exact natural color! I love this and will buy again if necessary. But yes just keep in mind it is very slightly redder and darker than the picture on the box, but not enough to call the box photo misleading :)

I love the fact that this product covers color resistant grey hair. I have a small patch of grey at the crown of my head that other box color wouldn't cover very well. This product also does not have that gross chemical smell and my hair actually seems to be in better shape post color (fewer damaging chemicals, perhaps.) Especially in comparison to other boxed dyes. It's been two weeks and it hasn't faded at all. I have found my new go to hair dye!

This is the best natural hair color on the market . I tried other natural brands but they were too drying for my hair . This one has oils and hair is silky and shiny . It holds well after washes . I get better results with this than I had at the professional saloons . My hair is dry and thick and this color and quinoa mask make it soft and healthy

Have been using naturtint for many years. Always done the job for me, and I like that there’s no ammonia smell.

I always use this brand for dying my hair and it’s so gentle and nourishing my hair feels so good afterwards and it lasts so well Easy to use instructions easy steps to follow and you can’t go wrong!! The colours are true to the box Been using for 2 years now and love they are ammonia free !!

The best color I have ever found, irritates the skin sometimes but I pay the price :-)

Cannot recommend highly enough. Have coloured my hair for years . Now with mature hair and some grey the shop bought colour never takes properly...but this is amazing. Completely covers the grey but more than that, the colour is amazing !!

Fantastic service, arrived next day, just what I need, thanks.