Pretty Frank Natural Aluminum-Free Deodorant Paste, Baking Soda, Lavender | Sensitive Skin Friendly, Long-Lasting Odor Control for Women & Men, Organic Ingredients, Essential Oils

Pretty Frank works really well. A little goes a long way. Use a little coconut oil first and it works even better. Happy to not have endless plastic. I keep a little in a small pouch in my bag. It’s great that it’s portable in that it’s not a stick or liquid. Clean, safe ingredients. Mild fragrance. Good quality.

This baking soda and fragrance free deodorant is the best product I have ever used. I survived breast cancer and a lumpectomy, and did not want to put on any chemicals under my arms after that. I’ve worn this deodorant in extremely hot weather, and never had a failure. I highly recommend this product and will keep on ordering it.

No smell but Works well.

I just tried this new rebrand (from Pretty Frank back to Pit Paste) and I'm happy to say it works well for me. I've been applying it twice a day but it has also lasted me 24 hours without smelling (if I'm not active). It's a little crumbly in cold weather but I just warm it longer between my fingers.However, way back in 2017, I was OBSESSED with pit paste. I think that was the original formula and it was VERY effective (even just the regular strength). The "jacked up jasmine" smelled incredible and I loved it. When it rebranded to Pretty Frank, the efficacy was not the same and I got stinky quickly. I so wish they'd go back to the original pit paste. However, as a cosmetics enthusiast, I've recently learned that even a single ingredient *source* changing can change up an entire product, even if the formula is identical, so maybe they had no choice if their suppliers changed. Who knows? I'm just guessing. For now I'll repurchase this extra strength unscented, which is effective for me and keeps me stink free. Maybe they'll at least offer the jasmine in the future. 🙏

I was using primal pit paste for five years and all through out the gym. It has no problems and I didn’t stink at all. Now this new rebrand, it’s COMPLETELY DIFFERENT. I wish I trusted the other reviews. It works for two hours then you stink. It was so embarrassing to be out in public when your deodorant fails on you. Do not buy!!Edit: I retested this deo for four more days to give it a chance. I noticed that with the new formula, I will start to smell within two hours. I was just working on my laptop for the two hours, so no strenous activity. The original primal pit paste lasted me through 12 hour shifts during surgery without me needing to reapply.I tried other brands like Lavinalla, Meow meow tweet, and little seed farms, so far none of them work. The search for a natural deo continues.

I've been using Primal Pit Paste for years now, and it continues to be one of the most effective natural deodorants I’ve tried. It’s made with clean ingredients and contains no aluminum, which is a must for me. The performance is excellent — no sweat, no stink, and it holds up through daily activity. I apply it twice a day (after morning and evening showers) and it keeps me feeling fresh all day long.For those switching to natural deodorants, just know that your armpits may go through a short detox period. It’s totally normal to experience a bit of odor at first as your body adjusts — but stick with it! Once the transition passes, this stuff really delivers.A little goes a long way, so the jar also lasts a while. Sincerely Approved for anyone ready to ditch conventional deodorants and go natural — without compromising effectiveness.

I appreciate what they did here, but after years of trying to make this product work for me it just doesn’t. I don’t like how I have to use a tool or get it on my fingers. I’m also always stinky by midday unless I re-apply. Additionally, the bottom half of the jar never works as well as the top. I think because it melts and separates? I don’t know. But I noticed it consistently over years of use. Also if you’re somewhere cold it’s impossible to get it to soften up to use (I camp a lot and in cold weather I have to hold the whole jar under my armpit until it softens enough to even begin to try and scoop some. I like that it’s zero waste. I like that the ingredients are simple. It just doesn’t work for me. And the baking soda formula irritates my skin. Just tried Wild and found it much better.

After trying countless natural deodorants, Primal Pit Paste has completely won me over! This aluminum-free formula has become my go-to daily essential.The scent is absolutely perfect - subtle, fresh, and natural without being overpowering or artificial. What really impresses me is the unique texture - it glides on so smoothly with your fingers, making application quick and surprisingly pleasant. The consistency is wonderfully soft and creamy, which means no painful tugging or dragging on sensitive underarm skin.Unlike many natural deodorants I've tried before, Primal Pit Paste causes zero irritation, even on freshly shaved skin. No redness, no rash, no discomfort whatsoever. And the performance? It genuinely lasts all day, even through workouts and stressful meetings. I'm no longer doing the midday "deodorant check" that was necessary with other natural brands.Another huge plus is its versatility - both my husband and I use the same product with equally impressive results, making this perfect for men and women alike. We can share one container, which is convenient and economical.Speaking of economics - the price point is fantastic for such a high-quality natural product that actually delivers on its promises. A little goes a long way, making it an even better value.If you're looking to make the switch to natural deodorant that truly works, Primal Pit Paste is absolutely worth trying!