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Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models. Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more. Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.
| Dimensions | 6.1 x 0.71 x 9.25 inches |
| Edition | 1st |
| Isbn 10 | 0749481870 |
| Isbn 13 | 978-0749481872 |
| Item Weight | 1.12 pounds |
| Language | English |
| Print Length | 336 pages |
| Publication Date | January 29, 2019 |
| Publisher | Kogan Page |
User
Amazing Book!
I absolutely love this book! The models are easy to understand and the author provides the origin and how to use them in action. This is a book you need if you are a coach, consultant, trainer, or teacher! I use this book on a daily basis as a business coach.
User
short cut to several management tools and business cases
no disappointment at all
User
Too shallow for professionals or enthusiasts
Good as a very quick and superficial overview. A pleasant read that is organized to facilitate reading individual sections in any order which suits your interests. If you need a very shallow knowledge of business models, sufficient to initiate casual conversations, this is the book for you. However, if you want to analyze existing or create business models, this book lacks depth. If you need to bone up on business model thinking for a job interview, this book will not provide sufficient knowledge. If you want to have a meaningful conversation about business models with people who deploy and manage businesses, this book will only enable you to speak at best like an amateur.
User
I bought two!
I had one of the early copies of this book and used it all the time. Whenever I needed an idea for building the business or a framework for analyzing data I turned to the Models Handbook. And then it went missing - borrowed or stolen! So, to make sure I will never be without it again, I bought two.
User
Essential aid
This is a really helpful starting point for any business student
User
Great book!
Great book which I purchased to help me with my business degree. Another student in my class recommended it to me and itโs really helped me to use business models in my assignments more effectively.
User
Very Useful Book
This book together with the associated website is invaluable to my university course in Business Management and Innovation. Every business model you will need in one place!
User
Great book
Excellent summary and accurate
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