

🌿 Breathe Brilliantly, Live Boldly — The Air Purifier Millennials Swear By!
The BLUEAIR 311 Auto is a medium-room air purifier featuring advanced HEPASilent™ dual filtration technology that cleans 388 sqft in just 12.5 minutes. It operates ultra-quietly at 23 dB with only 3 watts of power, automatically adjusting fan speed via a particle sensor to maintain optimal air quality. Certified Energy Star rated and independently tested for safety, it removes 99.97% of airborne particles down to 0.1 micron, including allergens, smoke, pet dander, and odors. Its award-winning Swedish design fits seamlessly into home or office environments, making it a top choice for allergy sufferers and eco-conscious professionals alike.
















| ASIN | B08F13L1CH |
| Assembly required | No |
| Batteries required | No |
| Best Sellers Rank | #311,376 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #352 in HEPA Filter Air Purifiers |
| Brand | BLUEAIR |
| Care instructions | Place purifier upright on a flat surface |
| Color | White |
| Contaminant Filtration Capability | True |
| Controller Type | Button Control |
| Customer Reviews | 4.4 4.4 out of 5 stars (7,389) |
| Filter Class | HEPA + Carbon |
| Floor Area | 388 Square Feet |
| Global Trade Identification Number | 00689122013695 |
| Included Components | Blue Pure 311 Auto Purifier, Washable Pre-filter in Arctic Trail |
| Item Weight | 6.8 pounds |
| Item model number | 3431101000 |
| Manufacturer | Blueair |
| Noise Level | 23 Decibels |
| Number of pieces | 1 |
| Particle Retention Size | 0.1 Micron |
| Product Dimensions | 10.2"D x 10.2"W x 20.5"H |
| Special Feature | Manual |
| Specification Met | Energy Star Certified |
| UPC | 689122013695 689122019635 |
| Wattage | 3 watts |
A**.
This purifier is amazing! Allergies, be gone!
This is now our 2nd Blue air purifier. I originally bought the smaller Blue 411+ for our bedroom and I was very impressed with how having that in our bedroom improved my lifelong allergies that I take a daily pill for. Prior to getting the smaller 411+ I would very often wake up with a stuffed nose. Yes, we do have 2 dogs but they are not allowed in the bedroom due to my allergies. I honestly didn't have high hopes for the smaller unit but after a couple days of it purifying the bedroom air, I noticed a huge difference. I began waking up with clear sinuses and the room smelled "different". Not a bad smell but maybe just NO smell? Anyhow, after giving the little Blue a good 30 days to prove itself, I knew I needed a larger one for our living room. This is also where our dogs (golden retriever and black lab) spend most of their time with us when they are inside. And having these 2 dogs and allergies doesn't make life super easy as cleaning goes. I have to vacuum daily or every other day (minimum) and will at times pull up what looks like a small dog inside my vacuum canister. Especially, when my golden is blowing her coat. Finally after comparing, I went ahead and ordered the Blue 311 Auto for our living room which is approximately 420sf. I also bought a separate filter cover that's shown in my pictures and an additional filter to have on hand. The unit arrived well packaged and without damage. It came with a main filter installed and a a light gray filter cover but tbh, I will use the light gray cover while cleaning and drying the dark gray cover I have on it now. I as I prefer the dark (name is actually Winter Reed) over the lighter gray. I also like the quality of the upgraded cover. It's a bit thicker and looks nice. The set up was simple. It's really just plug it in and go. I like that this unit has 4 mode settings and indicator lights to show air quality and when the filter needs replaced. I have noticed one time when out of nowhere the air quality sensor light briefly turned from blue to orange then back to blue. The light sensor color indicators and level info are Blue (good), Orange (moderate), and Red (polluted). The main filter change sensor is supposed to switch on after 6 months of use but I haven't had it long enough to confirm if that works yet. For maintenance, I do run my vacuum brush over the outer filter cover once a week to clean any dust off of it which, there always is. This was also an immediate indicator to me that this fella is doing its job! I will also run a damp cloth on the the plastic exterior at the same time just to keep it clean and in the best working condition. Noise Level: This 311 Auto unit has 4 modes. ✔Auto Mode: (fan speed will change depending on the air quality it senses). ✔Night Mode: (whisper quiet, low speed) ✔Everyday Mode: (medium speed) ✔Boost Mode: (fastest speed and very loud). Boost mode is like, wind tunnel loud! Way too loud for us to watch TV in the same room if it was on. But this mode is not for everyday use. The only time I've used boost mode is when there is a specific reason i.e.,dogs came in from rain or I may have cooked/baked something that has a lingering smell, etc. I would just turn it on boost for 10 minutes or so to dissipate whatever the odor issue may be. We typically have it set on auto mode or everyday mode and it's very, very quiet. I would say auto mode is more quiet or no louder than an average fan that's on it's lowest speed and everyday mode is maybe as loud as a fan on medium setting. ▪️Please see video I took of the different modes to show the sound difference between all four settings▪️ I have now had this particular unit running 24/7 for about 2 months and we love it! We live in Washington State so when it rains and our fur babies go out for break, any "wet dog" smell is gone in minutes if I kick in the boost mode but everyday mode will also take care of that within an hour or so. Sadly, I also know fire season will soon be upon us for summer and I have no doubt both units will do a fantastic job at keeping the quality of air inside our home filtered, clean and smelling fresh during the seasonal bad air quality. We will be tackling a full home remodel next year which we'll be adding central heating and air but even then, I plan on keeping both these units up and running! Would I recommend this Blueair 311 Auto? Absolutely 100%. Summary: All in all, if you suffer from allergies/asthma like me, have animals, or simply a home without filtered air and are teetering on whether or not to purchase, go for it! You won't regret it! Personally, these air purifiers have honestly changed my life! I wish I would've found this company sooner! I HIGHLY recommend! If I must find something negative, I guess I would have to say their OEM filter replacements are pricey but this was not a deterrent for me. They also offer an auto ship filter service for a discount. I give this an easy 5 star! (I was NOT paid for this review and was not asked to leave one. I have no affiliation with this company other than being a new-ish forever customer)! Hopefully this will help someone!
R**D
Pleased
Nice size and function. Seems to draw in a little draft but that makes the air more fresh. Im not sure how much I would use this on a really cold day but I didnt buy a heater. The air is instantly and maintained fresher. I am also inspired to clean more as to save money on replacement filters haha so that is a plus+
M**A
Quiet and Efficient
This air purifier is quiet and efficient. It runs throughout the day mostly silent, cleans our air well, and has a beautiful design. I am impressed by how quiet this air purifier is! I've had many air purifiers over the years and most of them were loud, either with fans or electrical humming. The blueair purifier runs all day completely silent. This is one of the top reasons I wanted it. The only time it becomes louder is if it detects more pollutants in the air, which kicks the fan up higher. Even at it's highest setting it's not loud. I would say it's less quiet than a box fan. I LOVE how quiet it is. I have sensitive lungs and I suffer when the air isn't clean. The pollen in the air has been brutal, so I wanted an air purifier that could work in addition to the other ones in our home. We have a little town home and I use this one in our living room. I have placed it at the corner of the living room by the dining room and kitchen. I accidentally burnt a meal while cooking and the air purifier automatically kicked up to the highest level until the air was clean. That alone is impressive. Recently, all of our windows were open and the air purifier fan kicked up to it's medium level fan, then it's high level. My kids and I were wondering if the fan had malfunctioned, none of us had done anything to cause it to react. I went to the window and realized that it was hazy and smoky outside. We immediately shut all of the windows. The air purifier stayed on until the air in our house was clean again. Then it went back into low-level, silent mode. I absolutely LOVE the auto-detect feature. It's small enough to be out of the way, but big enough to do it's job. I love the beautiful design. It's about the height of a box fan. I love that it's round and tall. We have the original prefilter that it came with but I'd like to purchase more. I'm excited to try out another color, but I also really love the grey. The only downside is the prefilter. As much as I love it, our cat loves it more. She loves to launch herself full speed across the room and do a running leap at the air filer, grab at it with her claws and fling herself around it like it's a toy just for her. She ferociously rips and pulls at it like it's a beautiful scratching post. We've tried putting new scratching pads and all around it to deter her, but she loves the blueair more. I have removed the prefilter in hopes of detering her, so that she'll leave it alone. She has lost all interest in it with the prefilter removed. I'm bummed because I love the look of it WITH the filter on. It is so hard to take the filter off and put it back on. I kind of wish it was able to simply velcro on instead of having to slide it on. It reminds me of trying on prepregnancy pants after I had my kids. So difficult to shimmy into! Despite this one problem, I love this air purifier and will definitely be purchasing another in the future for our downstairs bedroom!
N**P
It did help with some of my allergy issues; nice white noise sound
We've had this for a few years (4?) now and it seems to work well. It didn't totally eliminate my allergies (I didn't expect it to) but seems to make a noticeable difference. We like that it also acts as a white noise machine too for when we sleep. It definitely collects dust and pollen because when we change out the filter, it's pretty filthy. You know, I'm not sure if it's worth the price, and there're probably more budget friendly ones but I'm impressed that it's lasted as long as it has. It'll blink different colors when you need to replace the filter, which isn't that often, maybe 2x a year? Highlights - Purifies the air and colleges dust, pollen, etc. - Provides white noise - 3 different settings - customizable cloth to match your room Overall, it was a fair purchase for us and we're still using it. It is on the pricey end but for us it's had multiple functions so we're happy with it
J**S
En Monterrey donde radico estamos teniendo problemas con el aire y aunque llevo 3 años con el producto y funciona bien he investigado la marca y dan información confusa sobre el producto. Tiene un filtro HEPAsilent que no es un filtro HEPA real. La marca engaña con esa información porque hacen creer que si es HEPA real. Solo por eso estoy decepcionado de la marca!
C**Z
Excelente producto, superó mis expectativas.
L**Z
Tengo 2 purificadores, un dyson y este, el primero tiene control remoto y una pantallita que muestra el funcionamiento tiempo real y coincide con “lo qué pasa” en el consultorio; me recomendaron mucho este otro y en su modalidad automática hace lo que quiere, estas quemando algo y el humo pasa literal frente al aparato y no se enciende 😐…
K**E
due to a road diversion, my residential road has become a main road with irritating amount of traffic. My baby Was struggling with constant allergies ( running nose, blocked nose, always breathing thru mouth) and i was also constantly having phlegm, dry-red eyes etc. I got this item as it seems to be certifed from the allergy and asthma association. I can tell that it is quite effective in immediately reducing the intensity of allergies. within 2-3 days of using, my baby started breathing easily and my problems also disappeared. interestingly, my quality of sleep has also improved. not having fine particulates in our lungs are far more beneficial than we think. make sure u close your windows and doors of your room when using this. i use it with the AC in the room or the fan in the room and the whole room feels so comfortable. Ease of use - childishly simple, my kid operates it herself as there is only one button. Noise - super quiet when used in night mode. i first run it in the room at max mode for 15-20 mins, then change to night mode when going to sleep. weight - very light, u can carry to any room u want. seems to be just ~1 kg weight. So i am a happy customer. long term review will depend on life of filter and easy availability of replacement filters. wud happily recommend to anyone who struggles with dust allergies or who lives in areas prone to traffic.
R**A
My husband really wanted this air purifier and I’m so glad we got it. Yes, it came with it’s own filter (plus we ordered extras to have on hand “just in case”). You can hear the fan on the 2nd and 3rd settings yet still quieter than our little blade fan. On level 1 it’s so quiet I had to check to see if it was on! Today due to local fires the smoke and air quality in our area was very bad, but when I walked into the house there was no trace of smoke smell even though the living room window was open. This filter does a great job
Trustpilot
5 days ago
1 month ago