Strength Cure Shampoo - For Damaged or Color Treated Hair, Hair Strengthening & Prevents Breakage, Seals Split Ends, Vegan & Sulfate-Free

I’ve been using this shampoo for over a year now, and it’s one of the few products I’ve actually stuck with. My hair feels consistently stronger, softer, and much more manageable without ever feeling heavy or weighed down. It cleans really well while still keeping my hair hydrated, which is important for me since dryness can be an issue. Over time, I’ve noticed less breakage and an overall healthier look and feel. It’s gentle enough for regular use, and the light, clean scent is a nice bonus. A little goes a long way, so it lasts, and for me, it’s been worth every penny. Definitely a staple in my routine.

Have used this for at least 8 years. Keeps my hair healthy, scalp too. It smells wonderful. I stopped using dyes so will be switching to a different type next sale. Same brand but they have different shampoos for different hair types. Love them all. Pricey but it doesn’t take much to build a good lather so it lasts a long time.

This shampoo has a rich, concentrated formula that lathers well and is easy to rinse. It leaves the hair feeling clean and smooth without weighing it down. The scent is light and pleasant, and the vegan, zero-sulfate formula is a great feature. It works effectively for color-treated hair and supports overall hair strength. A reliable product that performs as described.

I love this conditioner! My hair was showing quite a lot of damage from years of coloring and perming. I have been looking for more natural haircare but they all fall short of helping my damaged hair until I tried Pureology. I got the shampoo and conditioner and have only been using them for two weeks and my hair is super soft and silky! Even my hair stylist commented on how soft it is. I am so impressed with the results! I only wish I had gotten before and after pictures.

It’s very effective. I’ve been using this for years.

I’ve been using Aveda products for years and didn’t think there was anything even close until I tried this! It smells AMAZING and lathers up so nicely. It’s so moisturizing that I don’t really need conditioner (my hair is just above my shoulders) to detangle. Price is comparable to Aveda so I think I’ll be purchasing this brand more often.

This shampoo definitely feels like a salon-quality product, especially if your hair is damaged from heat, coloring, or general wear and tear. The biggest standout is how gentle but strengthening it is. It’s sulfate-free, so it cleans without stripping your hair, which is especially important for color-treated hair. It’s designed to repair damage and reduce breakage, and when used consistently, it can noticeably improve how strong and healthy your hair feels ⸻ 👍 What I liked: * Noticeable strengthening: Hair feels less brittle over time * Color-safe formula: Helps maintain dyed hair without fading * A little goes a long way: Very concentrated, so you don’t need much * Leaves hair soft, not stripped: Clean but still hydrated ⸻ ⚠️ Things to consider: * The scent is strong (fruity/floral) and not for everyone * Price is definitely on the higher end for shampoo * Can feel slightly heavy for very fine hair if overused ⸻ 💭 Overall: This is a great option for damaged or color-treated hair if you want something strengthening but still gentle. It’s not the cheapest, but it performs like a professional product and does what it claims—just be mindful of the scent and your hair type

My favorite shampoo, but it’s just pricey! The smell is to die for and it makes my hair shine!

What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now.

i alternate between this and ouai as a clarifying shampoo. It’s great, and it smells wonderful.

Great shampoo for fragile hair one of the best I've tried

Great shampoo

I don’t know what is the hype about