Midnight Magenta Semi Permanent Hair Dye Kit, 1 Application | With Deep Reconstructor Conditioner, Lasts 30 Washes, No Bleach Required, Vegan & Cruelty Free Hair Color

My hair is naturally pretty dark and I've never found another product that would actually show up on it without bleaching. This has worked every time. I've also tried the Midnight Tanzanite, it showed up, but less, and was closer to a blue than a purple. I tried the red, too, once, but it faded to a shade that wasn't good on my skin so I'm sticking with the Midnight Amethyst. I do it about every 6-8 weeks and I honestly think just putting layer over layer has given it more depth and dimension than I had the first few times. I've used this shade of Splat for a few years now & I get more compliments than I ever got from anything a stylist did so I'm sticking with it. The thing is, you have to do it correctly or you'll end up with all the complaints you see in these reviews. If you have patience, you end up with good colour that will last many washes and won't leave stains everywhere. It's still a depositing colour (not one that actually enters the cuticle of the hair) so no, you don't want to get caught in a rainstorm but it doesn't need to stain your pillowcase either. Def use a junky towel to dry it the first few times but I rarely get anything stained anymore. Here are my recs: 1: Leave it in longer than it says, esp for very dark hair. Based on the instructions, I should leave it up to 45min; I regularly leave it in another 10-15 min. This gives you a little extra "buffer" for when you go to rinse it out so you don't lose as much in the first wash. It's best if someone else applies it, either way stop about 1/4" away from the scalp. It will expand & seep to the roots anyway and it leaves less left on the scalp, which you'll see is better. 2: Cover it with a plastic cap/bag while it processes. The warmth opens the cuticle & lets a tiny bit in which helps it last. Also then it doesn't drip on your face while you're waiting. Get gloves that are close at the wrist, like at the doctor's office. They give you a pair with the kit but they stick out all stiff & make it harder to keep things clean. 3: Plan to spend a LOT of time in the shower to rinse it out and expect it to look like a crime scene in the process. I put my showerhead on the highest pressure with the water as cool as I can stand and put my head back & just rinse & rinse & rinse. I wear gloves in the shower so I can use my fingers to work the product off my scalp, which is where a lot of it will end up. Rinse the shower every few minutes, too, it'll help keep it clean..er. lol 4: Use a low or neutral pH shampoo, and (gloves still on) lather it up, mostly into your scalp - NOT your actual hair (overall general good rule anyway). The hair is where you want the colour to stay & enough shampoo will trickle there to clean it. Most of the "weeks later I'm still getting stains" is from what's left on the scalp, I promise you. I didn't used to wash it as thoroughly or rinse as long and it makes a difference. 5: High pressure, cool water, rinse rinse rinse rinse rinse. If you've been thorough, your water will *almost* be clear now. If not, and if there's still a lot of colour, do another light shampoo and rinse more. The conditioner they give you in the kit is fine. My hair is shorter so it lasts me a few washes but def use *some* sort of light conditioner. 6: BE SURE TO END WITH COOL/COLD WATER - EVERY TIME YOU WASH IT. I despise a cold shower but to keep my hair nice I gut up & use cool. That will help more than you can imagine. Here are 2 shots of my hair with this product, one in full sun and the other inside (IDK what the white outline is about, it's from my stylist). The price here is about what I used to pay at the bullseye store but nobody seems to carry it anymore IRL so here we are. Price is very fair for how much I like it (and considering the hundreds I'd have to pay a good stylist). I love my Splat and will always recommend it to folx who will take the time to do it right.

I have bleached my hair once and dyed it purple using a different brand a few times before using Splat. I’m really hoping it stained my hair well so I don’t have to keep re-dying every few weeks. It did stain my sink a little but I was really careful not to get it everywhere. Also after my 45 mins was up I rinsed my hair outside using the hose pipe for a good 5 mins then came in to shower that helped with not getting my tub stained. I will update this post to let everyone know when my hair starts fading. I only wash my hair twice a week. UPDATE: I redyed my hair a little over a month of posting this review. This time I let the dye sit for 2 hours before rinsing it out. It didn’t dry my hair out BUT I still used a hair conditioning mask.

Great color!!! I've had purple hair for 10 years now, and I've been using this particular shade for the majority of that time. Other brands like arctic fox just don't last as long as splat. Let me tell you everything I know from my experience with using this color for years!!!! This shade is definitely a more blue tone when you first use it. I have medium brown hair that I lighten to a level 8 or higher blonde. This color looks almost completely dark blue, similar to the character Coraline, when first applied. It slowly fades to a beautiful, rich, deep purple shade over time. Eventually it will even lighten to a magenta shade, and then to pink. Again, this is all on bleached hair, so I can't speak for the fade on unbleached hair. This color typically lasts without touch ups for 6 months to a year for me, but many variables can impact fade time. I can safely say that with my hair care routine, soft water, and general hair type, I can go at least a year without touching up anything but my roots with this dye. I can NOT say the same for any other brand of hair dye that I've tried!!! I typically leave my hair dye in overnight, my hair is naturally almost 3ft long (it is 35in or 89cm to be exact) and very healthy. I have never experienced any changes in hair shedding, growth, or damage while using this dye. It is not any more unsafe for hair than any other dye on the market that I've used, which is a fair amount of hair dye brands. The people who say its damaging and will ruin your hair are only talking about if you are prone to changing your hair color often, as splat is notoriously difficult to bleach out of your hair. I can attest to this, as when I bleach over an already dyed portion of my hair, the purple will change to a green color and my roots will turn a normal brassy blonde color. I can imagine that would be a very annoying thing to color correct. If you have intentions of keeping your hair mostly blonde or plant to keep your next hair color somewhere similar on the color wheel, the I doubt you will have any issues with this dye. Also, if you read the box and instructions, I'm pretty sure it says that it's only made to be used on unbleached hair if it's a medium brown color or lighter. Darker hair colors will usually have less luck getting this color to stick. Hair care also matters a lot with getting a long lasting color. Hard water, sulfates, and frequent washing can strip dye from your hair very quickly. Low porosity hair might not absorb dye as easily when unbleached. Bleaching not only removes color from your hair, but also opens the cuticle and allows more opportunity for hair dye to deposit into your strand. It is important to remove product buildup before you dye your hair as well, since product buildup can also interfere with how the color takes. Also!!! A tip to get stains off of surfaces!!!! Use undiluted castile soap (I like Dr.Bronners unscented baby soap because it's safe to use around pets) and pour it onto whatever surface got stained. Scrub it in, without using any water yet! Then, once you've scrubbed real good, rinse it off with regular tap water. This should remove the majority of dye stains. It got like 99% of the dye off my cabinets, sink, floor, and bathtub. I also used this same method to help get around 75% of the dye off of my skin, but please be careful if you have dry or sensitive skin because undiluted castile soap can be a bit harsh.

Terrible. My hair takes dye well, but this stuff acted like temporary wash out type of stuff. I followed the directions, shook the bottle of color, evenly applied, waited the amount of time according to instructions(which seemed like a super long time BTW), then I rinsed. . . . AND I rinsed & rinsed & rinsed & rinsed & rinsed rinsed & rinsed & rinsed & rinsed & rinsed & rinsed until I was running out of warm water but the water was ALMOST running clear finally, so I did the conditioner. Then I rinsed a whole bunch more because that made the water run dark again. The skin on the back of my neck & between my shoulder blades was stained purple, my finger nails & palms were stained purple, as well as the tub. After my hair dried it felt like 10 layers of day old hair spray in most parts of my hair. I just actually washed my hair for the first time since dying it a few days ago. Never have I had a hair dye that is labeled as SEMI PERMANENT all but wash out between the initial rinse & condition & it's first subsequent washing. My finger nails are still purple, & it was a lovely shade, but it is NOT semi permanent, made my hair feel gross & had staying power on just about everything EXCEPT my hair. I do not think I will give this brand another try anytime soon. It's possible it works well for others, but it was an absolute waste of my money & time. If I could have left a 0 star I absolutely would have.

My hair was too dark for this dye. I was hoping it would work on my hair but it just gave it a purple tint in the light. My hair is a darker brown with a reddish tint. It does stain your skin BAD for days, so wear the gloves and don’t get it on your face. It also stains the tub, but eventually washes off. The dye does wash out for days and you will wake up with dye on your skin if you leave your hair down and it isn’t completely dry when you sleep. I Would use again if I had lighter hair. This brand is known for sticking to your hair really well. I have used it plenty of times before this when my hair was lighter and it worked great.

Used this on my wife’s hair. The Midnight Jade color looks amazing—super vibrant and actually lasts (around 4–6 weeks) But fair warning: this dye has a personal vendetta against your bathroom. It stains EVERYTHING—towels, clothes, shower, probably your soul if you’re not careful. We cleaned the bathroom and it still looks emotionally affected. Tip: wear old clothes, use dark towels, and prep your bathroom like you’re about to commit a crime scene. Overall: incredible color and staying power, but comes with chaos.

Fun color, although more of a tint than a true color. I expected that though. I hope it lasts because I am not eager to dye my hair again any time soon. EVERYTHING is blue right now. The tub, sink, floor, towels, hands etc. I'm sweating blue at the moment. It's a thin drippy dye that reminds me of excess indigo from jeans. I hate to give poor reviews but I don't think I will use this dye again.

My hair has started to not take hair dye well lately, but this is the one that worked! I have naturally very light brown/dirty blonde hair, and this is so vibrant and beautiful on it without bleaching. I do notice this hair dye stains my bathtub a bit more than other dyes, but I can easily clean it with rubbing alcohol or bleach. It also stays on the skin a bit longer than other dyes, but after 5 or so shampoos it's out.

The dye works well but it leaves some stains

Nicest purple hair dye I’ve tried! I have medium-light blonde hair, not lightened, it looked exactly like the photo on the box. I left it on for 6 hours, it did fade pretty fast like most temporary dyes, but it faded to a nice lavender. All other purple dyes this shade (manic panic, ion) all faded to green or greeney-gray. They say splat is bad for hair but it feels just as soft, shiny and healthy as before.

I have been using this for the past 1.5 years and I use it as a treatment for my hair + hair color! The shine and softness it provides is amazing, it has helped my hair grow faster whilst giving it a wonderful color. I have dark brown hair and I am completely against bleaching! So when I started applying it, it gave me a tint kind of effect which I was happy with. I love it because it stays on my hair for almost 40 days and even when it gently wears off, in the sun it will still have its effect! It covers the white/grey hair but since it’s not permanent it will wear off after some time. This time when I used it the color really stayed because my personal hair color has lightened up due to constant exposure to sea salt and the sun… so my hair is really really purple and I love it! It rarely stains, it only does when the hair is so wet but the beauty of it is that it easily washable not like other dyes where it really remains. I highly recommend this brand especially the one which doesn’t need bleach and doesn’t have bleach! All natural ✨

The package and handling was really very nice

Easy to use. It comes pre mixed and has lasted quite some time. I use to touch up my blue permanent color more often as it would turn like a seafoam green after a few months. This is still going strong and some strands are a bit more pink but still nice. I would say be VERY careful with respect to not getting the dye on countertops and clean of skin immediately because it will stain. I also rinsed off after use in the kitchen sink as I was concerned it would be hard to get off the white tub. Subsequently showering won’t stain the tub but just really ensure you protect the surfaces you are working near. A few drops got onto my white quartz countertop and I had to spray bleach and let it sit a few minutes to get the pink out. DO NOT use near marble counters because it will not come out.