Bloody Gaming B740 Wired Optical Gaming Keyboard with Ergonomic Wrist Rest – Quiet & Satisfying Switch Keyboard - LED Backlit Illuminated Keys – Water/Splash Resistant - [Black Switches – LK Gen 1]

It is actually a good keyboard. The design is pretty dated, but it does go on sale for like 35 bucks sometimes. It's a steal for that price. It is on another level compared to the 20-60 dollar amazon mechanical keyboards, both in terms of switches and gaming performance. I am pretty intrigued with budget keyboards and like trying them out. A lot of them skimp on things like polling rate or have terrible knockoff switches. I tried out a hou ji z88 recently, which is about the same price as this when it's on sale. It felt off and then I figured out that it had 62.5hz polling rate and was unusable for gaming. This keyboard has 1000hz polling, and the switches are actual good technology that premium brands have licensed/copied. That is why I would call this "fully fledged", it is on par with much more expensive keyboards. I would say the switches are most comparable to Mx speed silver, as they have a slightly shorter travel and higher force than mx reds. You get some rubber textured keys for your wasd included, and the keycaps are decent for what they are despite gamer font. I like their idea for making it spillproof, the switches have a little plastic shield over them when you take the keycaps off, which I haven't seen elsewhere. Cons: Has a big footprint on your desk. It's cool they made a custom molding to make it look unique but the four corner feet really do stick out and the keyboard is like 2 inches wider than it needs to be. The plastic is silver to make it look like metal, which looks a little cheap. It is a little heavy feeling, but that's just because of its size. It's also very echoey and you can really hear some unpleasant sounds when you press the keys (actually the biggest issue with it imo). And the backlighting sucks, and it has only 4 modes being on/off/super annoying series of effects/breathing. If they went with solid color, it would be more appealing. All in all, this is a super underrated keyboard that will serve you well. The funky looks are a turn off for most, and the bad noise it makes when typing lingers with me. But believe me that the bones of this keyboard are far above any of the budget outemu or kaihl switch keyboards on amazon. Highly recommend this over those. In the current year though, it's hard to recommend while it's over 50 bucks, as I would rather just get a corsair at that point and not hate how it looks and sounds.

I'm not sure why the developers thought that a flashing backlight following user inactivity would be a the most appealing default setting to the majority of their customers. Users can't a) change the default setting unless they download and install some (questionable) code or b) just turn off the backlight and still see all the keys unless they have all the lights on in the room. I really wanted to give this keyboard more stars, but after weeks of use the backlight issue has become super annoying. I mean really. If the developers are totally devoted to the flashing backlight during user inactivity, then they should at least ensure that ALL the keys are visible in low or ambient lighting so that the no-backlight option is an actual viable option. For anyone who thinks they can overlook what I cannot, you should know that this keyboard has an optical switch, not a mechanical one. I cannot see the difference between the two in terms of reaction time or sensitivity. The feel of this keyboard is like that of a Cherry black switch, which means slightly more resistance than a Cherry red switch and no tactical feedback. Yes, it sounds like a mechanical keyboard, so you won't be stealth in your typing.

I got this keyboard back in summer 2022, and now it's 2026; it still functions well. I'm super happy with this keyboard. Pros: extremely sturdy I guess? It truly lasted longer than I thought it'd be. The coating on the keycaps are great too. Very responsive keys. Good quality overall. Cannot believe it survived 4 years with tons of daily usage. I did switched out some of the keycaps to a more rubbery one so I actually dont know how the special coating on the action keys (awsd) are. Cons: I absolutely hate the rainbow gamer aesthetic but at least I can turn off the rainbowy backlight. It's NOT RGB so you will have to deal with the rainbow light in one way or another.

My previous keyboard is a Logitech G11 (Membrane keyboard bought in 20007). I saw the B720 on Linus Tech Tips on YouTube and since this was on sale for $75, I figured I'd give it a shot. Compared to the G11 the keys are more responsive to a lighter touch. Example: In Rainbow Six Siege, if I want to strafe right with the G11, the shortest distance I could get the G11 to move is a foot right in game. With the B720, that can be reduced to 6 inches in game. So the actuation and reset are noticeably more responsive if you're looking for it. Twice as fast by that example. As for lag, I notice zero difference in lag with the keyboards once they hit their actuation point. The difference is simply that the B720 has a shorter distance to the actuation point. So in that regard, you could say there's no lag. That said. In gaming overall, I noticed almost no difference. The only time it mattered was pixel peeks where you can only afford to move a few inches in game. I'm not that competitive a gamer yet, so I've only had to deal with that scenario about 1% of my gaming experience. If you're a pro, this might make a difference. That said, if you're a pro, you may want to give the Wooting One a shot with its analog switches for that granular control that analog sticks give. Especially if money is no option. If you're upgrading from a scissor switch membrane or chiclet style keyboard, this will be a huge improvement for you. If you already have a functioning gaming keyboard, you'll notice a minor difference. For $75, it's a solid choice for what you're getting. For full MSRP, it's not worth it compared to the competition. I'm still debating whether to return or keep it since my previous keyboard performs on par with my skill level. Pros: +Definitely responsive and marketing delivers +Solidly Built casing- no flex and takes a good amount of force to slide it around while gaming - keycaps are a different story +NKRO and you can disable the windows key for gaming +Supposedly water/spill resistant - I have no intention of testing it Cons: -Keycaps feel lighter than other keyboards. As if they're half the plastic as other keycaps -Wobbly keys - some keys wobble on their switches -Key cap height isn't uniform - the silicone keycaps are lower than the rest of the plastic keys which is fine for locating them in gaming sessions - it's other keys that are randomly lower than the rest that's a bit of an issue to me in quality control Neutral ~Non-swappable switches - though IR switches supposedly last longer than any other mechanical switches on the market ~Love it or hate it design choices ~No native media keys but they can be programmed using downloadable software ~Spacebar is noticeably louder than the other keys - because the spacebar wobbles more than other keys if you hit it in the wrong spot, it makes a plastic clink noise. ~FN+F8 to disable windows key ~FN+F12 to cycle breathing, always on, and random animations mode ~FN+up/down arrow keys to adjust key brightness

if you arnt pluging it into a usb hub it might not work its a vary watt hungry keyboard....but its werth it grate build quility and speed once i got it the power it wanted it works expertly ...and yes i have 3.0 usb

The first keyboard was the Cougar 700k (with brown switches) and even though I semi-liked the keyboard it was not the most comfortable to use (wrest was next to useless) and I could not launch custom profiles so I ended up sending it back . I used a Logitech 510 for a good number of years (5+) before buying a mechanical keyboard. First Bloody keyboard I got, a couple of the keys were sticking especially the '0' num-pad key. Having got a replacement I am now very happy with my purchase. The colors of the keys are great (I do not miss programable illuminated keys at all). . The keys on this new keyboard are light and easy to press and very smooth. The keyboard is also nice to type on and even though the outer casing is made of plastic it does not show any figure prints at all (great job). I also like that when I do not use the keyboard for a while it goes into a 'show off' mode with various different modes shown. Now normally it gets annoying watching these patterns over and over until you hit a key but with this keyboard it goes through a cycle once then stops and stays illuminated for another short space of time before repeating. This is so much better than constantly flashing the illumination modes at me. I love the construction and it feels really strong and heavy and I do not have any movement using the keyboard flat or tilted. I am really enjoying this keyboard and wanted to let others know how satisfied I am in using this great keyboard. Thank you Bloody.

The laser keyboard idea is amazing and almost perfectly executed on this keyboard. However, the spacebar is a complete fail making the keyboard completely useless. If they fix the spacebar this would be an amazing keyboard.

This is a great keyboard.

OFC not as quiet as membrane, but...bought for my son bloody b840 and is like normal mechanic keyb. I mean, there is noise...a lot of it. With this, well, is softened. Still mechanic feel, but much more quiet. A lot. Pros: Actuation is 2mm, and strength u need to use is well...almost minimal, finger weight. So....happened to me few times I was pressing 1, or 2 keys while browsing or starting game(this with crash) so... be careful. BUT is handy as hell while gaming! And well, typing itself is nice and smooth, I can't say there is much difference than my previous keyb...well, previous was cheapchina, and lighting on space bar line keys broke after 1,4y...and was noisier...Well... I'll see later how long this one last. Cons: Actuation is 2mm, and strength u need to use is well...almost minimal, finger weight. So....happened to me few times I was pressing 1, or 2 keys while browsing or starting game(this with crash) so... be careful. Thats all. Its mech, so it clicks.

Great product