VITAMINS hair cosmetics Keratin Purple Shampoo for Blondes - Blue Shampoo - Hair Toner for Bleached Hair - Tones Brassiness & Repairs Blonde, Silver, Grey, White & Ash Gray Locks

This is by far my favorite toning shampoo. It smells nice, leaves your hair soft and smooth and definitely reduces the yellow tones of fading hair color. I leave it on for about 5 minutes, a little longer than the directions say, but that works best for me. It’s very effective. It doesn’t leave the ends of my hair purple either, so it rinses clean. It’s a very deep purple so it can stain white towels and if any spills on my light gray tile shower I clean it up quickly. That being said I’ve missed a few drops, and it sat for hours but didn’t stain the tile. I won’t use anything else. Seems pricey but it really is worth it. The bottle lasts a long time and you don’t need to use it daily, so that makes it a better value than you initially realize.

I would have to say this is one of the best violet/purple-blue shampoos on Amazon. I have tried 5-6 others and no need to say what kind, but this keratin purple toning shampoo DOES NOT dry out your hair, instead it makes it softer over time... It took out the yellow-orange streaks after a couple uses, since I bleached my hair to a level 8-9 blonde from dark-dark brown. First off, my hair is thin and damaged due to the four bleachs it took to make my hair light blonde over time... If you think you are going to get blonde on the first bleach from dark hair, your crazy, lol. It's going to go through color stages.... Including orange, brass, and yellow hues. Everyone is right to follow the color toning scale (yellow hues - use purple shampoo / yellow-orange - use violet (purple-blue) / orange - use blue / orange-red - use teal (blue green) / red - use green shampoo / and so on... you get the point). The smell isn't overwhelming either, it's lightly scented. However, it does dye your hands purple if you don't use gloves, so I recommend it. On the first use I applied to wet hair and it lightened only a little and one the second usage, I applied to dry hair and kept on for 5 minutes and worked even better... I truly believe this product has the capability of daily use without damaging or drying your hair out even more ... Overall it's a great product. Hope this helps everyone and good luck!!!

So far it seems to work ok. It doesn’t dry out my hair so far, value for money was good. The delivery wasn’t great. It was leaking all over and spilled throughout the box it was in. Outside packaging ok but original packing inside should have been sealed and cushioned better.

If you are trying to tone your brassy hair, it does work well. It is extremely pigmented and I recommend handling carefully in the shower. It's deep dark blue/purple. The only issue, which may not even be a problem (depending on what look you are seeking to achieve), is that it stains platinum highlights blue/gray. So, I do my friend's hair and did her highlights. She looked fabulous, but then used this to tone her root color. It caused the highlights to stain blue/gray, and you could avoid this probably by drenching them in coconut oil or fully saturate them prior to using the blue shampoo to tone the brass out of remaining hair. Not a perfect solution, but then maybe you would get the benefit of toning the body of the brassy hair but will keep the highlights bright! Anyway, I highly recommend this product as it works as described!

Does a great job of getting the yellow out of my hair. Was a little surprised I had to use gloves but I guess it means it really works.

Leaves a horrible residue on my hair. Even after cream rinse. My hair is really tough to comb thru after washing.

Why did you pick this product vs others?: Moisture my hair uch better than other products and keep my Greys with a nice tone.

It works. Very simple to use and very happy with the results

J'adore ce champoing, tres efficace contre le jaunissement de cheveux. Il n'y a pas besoin d'en prendre beaucoup donc il dure assez longtemps meme si on se lave les cheveux tous les 3 jours. Laisse les cheveux lisses et préviens leur chute, surtout avec le conditionneur de la meme marque.

Perfect product. It delivered the described result after the first usage.

Excellent

Sehr gut

Perfecto y buenos resultados